Archive for April, 2007

by Vishaal S Shah
on Apr 24th, 2007

What is PHI?

Its a question that is going to arise in everyone’s mind. Instead of researching through books, wading through loads of websites and Wikipedia and compiling into an interesting article, I think, this excerpt from “The Da Vinci Code‘ by Dan Brown encapsulates my thoughts in a much better way.

After all, Robert Langdon is a much better professor than I am.

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by Vishaal S Shah
on Apr 16th, 2007

Gifting smiles : The E-commerce way

“Euro Bandhan” is India’s first gift registry service promoted by Eureka Forbes Limited; Asia’s largest Direct Sales company selling Vacuum Cleaners, Water Purifiers, Air Fresheners and Security Solutions.

The concept and tradition of Gift Registry is totally accepted in the western cultures, but in India it is not only an alien concept but something which is impolite – “I mean how could you tell someone what you want as a gift! It’s as good as asking for a gift !! Aaahhh!!!”. At least that’s what the older generation thinks but thankfully the new generation doesn’t subscribe to that opinion.

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by Vishaal S Shah
on Apr 7th, 2007

Wieden Kennedy

Very few traditional advertising agencies have integrated the dynamic power of internet into their company. Wieden + Kennedy is one such agency. Straddling the traditional media with new age media, they have one kick ass website to prove it.

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by Vishaal S Shah
on Apr 7th, 2007

Color Psychology

Color Psychology is an interesting topic. It is basically a field of study devoted to analyzing the effect of color on human behaviors and feeling.

Frankly, to cut the scientific definition, anyone who has not been affected by colors raise hands.

For me, colors play an important role in life. Infact, most of you can tell, my mood by judging the color that I wear / use. And am sure that people use colors in the same way.

Know what games colors play on your mind…

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