by Vishaal S Shah
on Apr 7th, 2007

Color Psychology

Color Psychology is an interesting topic. It is basically a field of study devoted to analyzing the effect of color on human behaviors and feeling.

Frankly, to cut the scientific definition, anyone who has not been affected by colors raise hands.

For me, colors play an important role in life. Infact, most of you can tell, my mood by judging the color that I wear / use. And am sure that people use colors in the same way.

Know what games colors play on your mind…

Gray:

Elegance, humility, respect, reverence, stability, subtlety, wisdom, anachronism, boredom, decay, decrepitude, dullness, dust, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, March.

White:

Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, coldness, clinicism, surrender, cowardice, fearfulness, unimaginative, air, fire, death, hope, Aries, Pisces (star signs), January.

Black:

Modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil, death, fear, anonymity, anger, sadness, remorse, mourning, unhappiness, mysterious, sex, seriousness, conventionality, rebellion, sorrow, January.

Red:

Passion, strength, energy, fire, love, sex, excitement, speed, heat, leadership, masculinity, power, danger, gaudiness, blood, war, anger, revolution, radicalism, socialism, communism, aggression, summer, autumn, stop, Mars (planet), respect, Gemini (star sign), December.

Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure; the red ruby is the traditional 14th wedding anniversary gift; red sky in the morning, sailor’s warning; red sky at night, sailor’s delight.

Blue:

Seas, skies, peace, unity, harmony, tranquility, calmness, coolness, confidence, conservatism, water, ice, loyalty, dependability, cleanliness, technology, winter, depression, coldness, idealism, obscenity, tackiness, air, wisdom, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue) (star sign), strength, steadfastness, light, friendliness, July (sky blue), February (deep blue), peace, mourning (Iran), truthfulness. love.

In many diverse cultures blue is significant in religious beliefs, believed to keep the bad spirits away.

Green:

Nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass, aggression, inexperience, envy, misfortune, coldness, jealousy, disgrace (China), illness, greed, corruption (North Africa), life eternal, air, earth (classical element), sincerity, hope, Cancer (bright green, star sign), renewal, natural abundance, spring, growth, health, August, balance, harmony, stability.

During the middle ages, both green and yellow were used to symbolize the devil. Green is believed to be the unluckiest of colours in some western countries including, Britain, Ireland(where it is also the national colour) and the U.S.

Yellow:

Sunlight, joy, happiness, earth, optimism, idealism, wealth (gold), summer, hope, air, liberalism, cowardice, illness (quarantine), hazards, dishonesty, avarice, weakness, greed, femininity, gladness, sociability, summer, friendship, Taurus, Leo (golden yellow, star signs), April, September, deceit, hazard signs, death (Middle Ages), mourning (Egypt), courage (Japan). Yellow ribbons were worn during times of warfare as a sign of hope as women waited from their men to return.

During the middle ages, both green and yellow were used to symbolize the devil.

Purple:

Sensuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment, arrogance, flamboyance, gaudiness, mourning, profanity, exaggeration, confusion, homosexuality, pride, Libra (violet, star sign), May, November, riches, romanticism (light purple), delicacy (light purple).

Purple is the color of mourning for widows in Thailand, favorite color of Egypt’s Cleopatra, and the purple heart – given to soldiers who have been wounded during warfare.

Orange:

Hinduism, Buddhism, energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, overemotion, warning, danger, enthusiasm, autumn, desire, Sagittarius (star sign), September.

Orange has less intensity or aggression than red and is calmed by the cheerfulness of yellow.

Brown:

Calm, depth, natural organisms, nature, richness, rusticism, stability, tradition, anachronism, boorishness, dirt, dullness, filth, heaviness, poverty, roughness, earth (classical element), October, Capricorn, Scorpio (reddish brown, star signs), down-to-earth. Brown can stimulate the appetite, wholesomeness, steadfastness, simplicity, friendliness, and dependability.

Pink:

Spring, gratitude, appreciation, admiration, sympathy, femininity, health, love, June, marriage, homosexuality, bisexuality (both in the form of a pink triangle).

Pink ribbons can be bought to support research for a cure for breast cancer.

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