zahir.in

“Euro Bandhan” is India’s first gift registry service promoted by Eureka Forbes Limited; Asia’s largest Direct Sales company selling Vacuum Cleaners, Water Purifiers, Air Fresheners and Security Solutions.

The concept and tradition of Gift Registry is totally accepted in the western cultures, but in India it is not only an alien concept but something which is impolite – “I mean how could you tell someone what you want as a gift! It’s as good as asking for a gift !! Aaahhh!!!”. At least that’s what the older generation thinks but thankfully the new generation doesn’t subscribe to that opinion.

Without boring you to death what a gift registry is and why it is oh-so-right in the “no-time-to-think-and-wonder-about-what-to-gift” times I will tell you what the USP of the Euro Bandhan project are:

Partial gifting. Yup its possible at Euro Bandhan!!! You can contribute towards that diamond necklace that your niece has put up in her wish list in your own little way. If the total contribution matches to the item price, then your niece gets the necklace and if not, either she can contribute the balance payment or get it converted into gift vouchers of her choice!!! It’s a win-win situation for everyone involved.

Wide spread. Euro Bandhan is not selling a single item on it’s own. Instead hundreds of merchants have setup their E-shops which you can browse for the item of your choice. The best part is that these merchants manage their own shops and no support is required.

Role of AIM:

Keeping in mind the history that we shared at Eureka Forbes Limited, we were made to involve right at the project planning (the business model) stage. We not only did their system study, but offered them to share this system study with other vendors and invite quotes from them for comparison. This has been one of the largest project we have handled till date and the business plan of EuroBandhan.com projects a substantial contribution to the EFL turnover in three years time. The mere fact that we were given the responsibility of partnering on this project made us put in our 200% to ensure that the project gets executed to the best of our abilities.

Since our project planning, execution skill and technical skill set were proven with the customer, where we really added value was the business logic part of the project.

You can visit Euro Bandhan at www.EuroBandhan.com

To further know how the system works, visit the guided tour at http://www.eurobandhan.com/ebdemo/index.htm

Now for those interested in the nitty-gritty, here’s what the various entities interacting on Euro Bandhan gets.

For the invitor (the one who is registering his occasion and his wish list):

Registration to the website
Payment of registration fees through credit card / debit card
Creating his wish list from hundreds of possible items spread across dozens of categories
Creating a list of invitees whom to send across the invitation card and wish list (import from CSV file available)
Sending invitations online
Sending thank you notes from within the system
Tracking the items purchased on the gift list

For the invitee it offered following boons:

Looking up a invitor’s wish list
Browsing through the wish list and purchasing items to gift (smart shopping cart involved)
Make payment towards a gift purchased through credit card /cheque
Check the status of the order

For the merchant: