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How do you re-brand a company that has been trenched for 30 years in the family business tradition?

How do you portray a company that is into cleaning and toilet brushes?

How do you create a marketing collateral that has got a universal appeal?

Well, it were with these challenges that we went to the designing table to design the product catalogue for Gala Brushes, India’s no. 1 brush exporter and one of the biggest player in this highly fragmented and unorganized market.

We had one look at their existing catalogue and we knew what we had to do:

• Elevate above the selling of cleaning and toilet brushes: Prominent usage of the line “Clean Home, Healthy Home”. A very simple yet powerful line which simply put across that we are not in the selling of brushes but creating a healthy lifestyle.

• Glamorize the product catalogue without drawing away the focus from the products itself: Usage of international models.

• Give it an international look – Couple with the above two elements, we stuck to a white canvas, which gave a spaced out clean look and drew the focus on the products.

Curious to have a look, well request us for a PDF version of the brochure and we shall send across one. Just don’t forget to mention your name, designation, company and contact no – apart from the email address.

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