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Over the past decade Web design has gone through much iteration, driven by the ever-changing environment. Web browser vendors have contributed a lot of new features and functionality. The HTML specification has grown from a rigid structurally-based markup language, to an extensible HTML-XML hybrid. And CSS is now widely used to keep structure separate from presentation.

Plus let’s not forget the business drivers for Web sites. Marketing and businesspeople have slowly gained an appreciation of the Web’s unique strengths—for example that it enables a two-way dialogue with customers.

However for many organizations like Pharmaceutical companies, Energy companies and big holding companies, their web presence provides them with unprecedented opportunity to engage with their end users in very direct way: allowing them to communicate the core values and what make them different from their competitor

The changing landscape has led corporate Web sites to evolve from textual to multimedia, brochureware to interactive, static to transactional, chaotic to standardized, rigid to extensible, broadcasting to read-write. Web sites are no longer virtual places; they’re more like virtual agents. Today, corporate Web sites exist to serve their users and so their design must be personalized and loosely-coupled.

Web sites will continue to evolve and be products of their environment. Browser and operating system innovation (or lack of) will affect what the Web looks like in another 10 years. XML Web technologies that so far haven’t impinged much on corporate Web sites, like RSS and RDF, will force new ways of designing.

We don’t know what corporate Web sites will look like in 2016, but we do know that Web design will continue to re-invent itself constantly like it did from 1994-2006.

We at PHI are completely aware of this and we constantly keep pace with evolved technologies like XHTML, CSS2, Ajax which has become now a part of every websites we do.

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