by Vishaal S Shah
on Jul 24th, 2007

Citigold – Product Website within a Corporate Website.

CitiGold Citigold Personal Banking is an exclusive personal banking service for customers whose financial affairs deserve that extra level of individual attention. Offered by Citibank-UK, this service is catered to an elite niche customer base who meets certain high eligibility criteria.

There were specifically three challenges we faced.

  1. Create a look an feel that was apt for a product like Citigold
  2. Create a synergy with the existing offline marketing collaterals that the Citigold product already had
  3. Create a design and integrate it within the existing larger framework of www.citibank.co.uk website without any scope of deviating.

To view the end product visit www.citigold.co.uk

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