It’s a competitive world out there. Even more so online…

It’s one thing to design and develop a great website and have it online. After all, it is something that is going to be the entry point for your company, your brand and your services.

It’s another thing to promote it. Promote it against and amongst the tens or hundreds or thousands of websites offering similar services. Appear, maybe not on top always, but at least @ the right time @ the right place when the visitor is either searching for you or your services.

However, what about the million other websites that your site could probably land into or get indexed into?

Be it search sites to comparison websites to complaint websites to consumer forums to blogs. These could be happy customers to disgruntled employees to game playing competitors.

However, it’s imperative that whatever is written about your company or brand in the online space is right and correct.

There’s no way you could curb someone’s right to write and it is totally impossible to do so on a free medium like internet, however, countering it with the right statements and strategies is important.

Let’s take an example of an independent product evaluation portal. People come online, post their comments and put in their thoughts about your product. Some post good and some shall write negative – based on their experience, not only of the product but also after sales service, installations, repairs, call centre, etc.

Now, the power of these portals is that they get indexed in the search engines on a regular basis and hence, the comments posted in these portals also get indexed @ the top of search listings.

The end result being that when someone searches for you, they end up on pages which are offering negative comments about you.

Now, that’s not really where you want your visitor to land up. Do you?!?!?

There are strategies and techniques which could be implemented so that only pages with mostly good things and comments about your products appear in the top positions in the search engines.

These strategies are totally ethical in nature. Just like it is a standard practice to issue a press release after a negative incident, similarly these activities simply respond to the negative comments posted by people and create a positive press about you (well its not that simple – just simplifying it for your sake)

Now, should you only do it when there’s too much of wrong about you in the online space?

Well, as an online brand management consultant, I would recommend you to do it on a monthly basis. More good press about you, more difficult it becomes for negative comments to come on top.

The entire Online Brand Management exercise is akin to gardening. You tend to your flower beds (website) on a regular basis and the chances of weeds growing or showing up are less.

We are performing Online Brand Management for various websites. Right from corporate companies to personal websites. Call us for a free consultation on how we could manage the online brand for you or email us @ India@phicreativity.com

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