by Vishaal S Shah
on Oct 19th, 2007

Living Rich – Wealth Psychology

Living Rich

Living Rich is a program that deals with wealth psychology. The founder and speaker Eric Edmeades believes that “If you want to become a millionaire you will have to do it twice: once in your mind and then in the bank.”

His program aims at building financial foundations. At Eric Edmeades’ Living Rich program, the participants learn a step-by-step process for developing the millionaire mindset. Once you start thinking like a millionaire the universe will start treating you like a millionaire.

The logo created for the Living Rich program is based on the concept of reaching for the good things ahead (stars, literally!). It is a human figurine with hands stretched out reaching for the stars. Riding on the crest of a rising wave, the figure displays an extremely liberated state of mind and high spirits. And that’s exactly what Living Rich aims to empower the participants with!

The launch of the Living Rich website was an altogether different creative exercise. We were not selling products or services here. We were selling a thought. Or more aptly put; we were selling dreams. Being minimalist and yet driving home a message unheard of ever before. That was the task.

The brief received from the client was “Simply explain what this program can do to your life”. And we did just that and a little more. We added a dash of color, sprinkled it with hope and decorated it with inspiring words.

Our creative concept revolved around dreams, aspirations, wishes and desires. We created a flash animation that gently spoke about all four. And supported the visuals with a crisp copy (questions), which makes you sit up and think. Needless to mention the well-presented information that adorns the site’s inner pages.

The end result: Check out yourself:

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