Archive for December, 2007

by Malay Shah
on Dec 18th, 2007

Relationship Marketing: Business Blogs are the Key

Relationship Marketing. You’ve often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn’t it?

Really all it means, however, is building good long term customer relations through interpersonal communication. Relationship marketing looks at customers and clients over a longer term. It takes into account the lifetime value of a customer. Many experts think it costs anywhere from six to ten times as much, to find a new customer, than to sell to an existing one. With those financial realities in mind, the approach makes some sense, and some real dollars.

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by Vishaal S Shah
on Dec 18th, 2007

Compare Prices with PriceAdvance

Firefox Plug-in for Online Buyers

The PriceAdvance Plugin for Firefox, in beta currently, finds better prices for the products you’re already viewing on any one of their supported merchant sites (Amazon.com, Buy.com, BestBuy.com, or CircuitCity.com).

It’s an easy way to compare prices available of various other sites like buy.com, walmart, J&R, Overstock, etc. It’s simple and easy to install.

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by Vishaal S Shah
on Dec 18th, 2007

Ho! Ho! Ho!

Merry ChristmasIt’s a hectic day. You are 40 minutes late for an important meeting and stuck in an annoying traffic-jam, drumming your finger impatiently on your car steering wheel, just waiting to zoom off ahead of the cheeky driver who overtook you at the signal. Suddenly, a familiar “jingle bells” floats from his car radio and before you know it you are humming along and even smile and wave as you pass him by.

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by Vishaal S Shah
on Dec 18th, 2007

360 degree Solutions for Enaltec Labs

Website for Enaltec Labs

How do you make a world class API suppliers look passionate about what they do and yet appear non-pharma like?How do you capture their spirit of creation without sounding clichéd?

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by Vishaal S Shah
on Dec 4th, 2007

It’s Not About the Bike: My Journey Back to Life

Lance Armstrong BiographyOne of the greatest sportsperson of all time, Lance Armstrong’s Biography is nothing sort of a miracle. A story of grit, determination, courage, pain, strength (mental and physical) and a winning attitude, it has all the elements of a Hollywood movie.

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