by Vishaal S Shah
on Dec 18th, 2007

360 degree Solutions for Enaltec Labs

Website for Enaltec Labs

How do you make a world class API suppliers look passionate about what they do and yet appear non-pharma like?How do you capture their spirit of creation without sounding clichéd?

How do you provide a 360 degree solution that reflects their core values?

Enaltec Labs is a company driven by a group of young, raring-to-go professionals with a passion for innovation. The challenge for PHI was to not just conceptualize and evolve a strong brand identity for Enaltec Labs in terms of design and outlook but also to carry the flavor across its various mediums of communication – right from house styling to corporate brochure to website.

The genesis of the new brand identity for Enaltec Labs started with its new logo design. Inspired from the concept of five elements that create life, we designed this logo keeping in mind the company’s values, ethos and its great work. A five-spiked star with each spike representing one of the elements of nature and as a whole signifying ‘creation’. Fashioned in five bright colors, this logo emerges like a bright colored star with a promising fire within.

The website carries forward this concept with menu function categorized thematically on nature’s 5 elements. A subtle play of flash animation coupled with brilliant design treatment takes the website to a new aesthetic level.

The brochure recreates the magic of this concept, displaying all the five elements together on its cover page, with each inner page taking further on one of the element. The house styling does complete justice to adaptation of this new identity. From visiting cards to letter heads and envelopes, each is as fresh as the energy behind Enaltec Labs. Successfully adapting a common theme across different platforms is what truly makes this a milestone project for us.

For website visit www.enalteclabs.com and to see brochure work click on the following.

Cover-back of the Brochure

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