zahir.in

Sharaf DG, a part of the Sharaf Group, is the largest electronics retailer in UAE. Creating a new lifestyle experience, Sharaf DG offers a wide range of brands in home entertainment, household appliances and telecom. As a part of launching its duty free retail stores at Abu Dhabi International Airport, the company wanted a unique multimedia presentation designed for its suppliers meet.

While creating the concept for the presentation, we decided to cash in on the key factor of this project – its location. Abu Dhabi airport is renowned as UAE’s finest with its plush ambience and facilities making it a popular commercial hub for tourists and shoppers. Especially well known is its innovatively designed 5000 sq.metres of Duty free shopping zone offering the world’s finest brands.

This multimedia presentation for Sharaf DG recreates the experience of the airport’s retail space throughout – right from the layout of the duty free malls, to what the unique and attractive displays look like, to how the branding will be positioned and even the projected sales. Thereby, offering suppliers an overview of the impact of visibility in such a prime location and the investment potential for their brands.

For a preview of the presentation, click here

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