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Did you know that your company could make a bigger profit by focusing on the market share consisting of people who form two-thirds of the world’s population? That the world’s fastest growing market is at the bottom and not the top of the fortune pyramid? ‘The Fortune at the Bottom of the Pyramid’ by C.K Prahalad prompts MNCs to look at globalization strategies through a new lens of inclusive capitalism.

The book reveals that the world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid.

And the real source of market promise is not the wealthy few in the developing world or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.

The Fortune at the Bottom of the Pyramid takes an objective look at how the world’s 5 billion poor have vast untapped buying power and can be converted to empowered consumers. C.K Prahalad also explores how MNCs investment at “the bottom of the pyramid” will raise a new managerial challenge for the world’s wealthiest companies as it means radical innovations in technology and business models. It will require MNCs to re-evaluate price-performance for products and services, demand a new level of capital efficiency and new ways of measuring financial success.

This book is a mix of liberation theology with market economics. The
3-part manifesto consists of passionate argument on why we can’t afford to ignore “Bottom of the Pyramid” markets; 12 detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, ranging from salt to soap, banking to cell phones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive.

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Did you know that your company could make a bigger profit by focusing on the market share consisting of people who form two-thirds of the world’s population? That the world’s fastest growing market is at the bottom and not the top of the fortune pyramid? ‘The Fortune at the Bottom of the Pyramid’ by C.K Prahalad prompts MNCs to look at globalization strategies through a new lens of inclusive capitalism.

The book reveals that the world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. And the real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.

The Fortune at the Bottom of the Pyramid takes an objective look at how the world’s 5 billion poor have vast untapped buying power and can be converted to empowered consumers. C. K Prahalad also explores how MNC investment at “the bottom of the pyramid” will raise a new managerial challenge for the world’s wealthiest companies as it means radical innovations in technology and business models. It will require MNCs to re-evaluate price-performance for products and services, demand a new level of capital efficiency and new ways of measuring financial success.

This book is a mix of liberation theology with market economics. The
3-part manifesto consists of passionate argument on why we can’t afford to ignore “Bottom of the Pyramid” markets; 12 detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, ranging from salt to soap, banking to cell phones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive.

Trackback URI | Comments RSS