on Mar 13th, 2008
Website for Online Seafood Retailer
Frish is a frozen foods brand in India of Alliance Foods Pvt. Ltd., a group company of Aqua Alliance. Frish aims at bringing frozen sea food and agro produce to the kitchens of Indian homemakers.
They have an extensive infrastructure in place for aqua culture and all their products are freshly produced from the farm and frozen through stringent processing operations. The company wanted its website to reflect its quality and traceability and build a stronger brand image in Indian households.
The website designed is easy on the eye with strong brand impact online and is well appealing to Indian women. The entire website has a cooling and fresh feel to it with a liberal use of colors like aqua blue and fresh green to emphasis the fact that frozen food is as good as fresh foods.
In a world where time is a scarcity and the economy is rapidly changing, it makes sense to leverage on an area where there is not much competition by taking on the mind set of Indian home makers.
Check it out at http://frish.in
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