GoogleDo you know that the Google Adwords Editor can be used as a great content tool? This tool downloads the content and structure of your AdWords client account and allows you fast and easy changes – its like Microsoft Excel for AdWords. You can perform almost all of the functions that you might be doing through the AdWords interface online that within seconds.

I must mention two key features:

1. One can cut, copy and paste almost any entity – from a single keyword or ad text or image to an entire campaign.

2. One can perform global search and replace operations to change any text – in keywords, ad cop and even bid prices.

Using AdWords Editor for Non-Google Campaigns

Steps for exporting a campaign to Yahoo:
1. In AdWords Editor, go to File and Export to CSV.
2. Save the CSV file.
3. Log into Yahoo Search Marketing program.
4. Click on the Campaign Tab at the top.
5. Click on Import.
6. Click on the Convert Third Party Campaigns Tab.
7. Upload the CSV file that you exported and saved from AdWords Editor.

And note down steps for exporting a campaign to Microsoft:
1. In AdWords Editor, go to File and Export to CSV.
2. Save the CSV file.
3. Log into Microsoft adCenter program.
4. Click on Campaigns tab.
5. Click on Import campaigns tab.
6. Click on Excel to download a template.
7. Copy and paste the data from your AdWords Editor file to the template.
8. Save the template.
9. On MSN, click “Import File.”
10. Upload the CSV file that you exported and saved from AdWords Editor.

How was that? Tell me the benefits you achieved using the adwords editor.

For more information click here

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