Headway Capital

Headway Capital Partners is a leading UK based independent private equity secondary firm providing a full range of liquidity solutions to investors by purchasing their assets.

The two branding tasks we undertook for this client were to redesign their logo and corporate website. The challenge was to develop a new look and feel without taking away from their existing identity. Having learnt that the name “Headway” for the company evolved from the phrase “making headway”, meaning making forward progress, which is originally a nautical expression, we decided to incorporate the term in its design.

We have hence used the element of a lighthouse ray as part of their new logo. Signifying that Headway is a company that guides its customers towards right liquidity solutions. We have carried across this nautical theme in their website too. Right from its flash treatment to visuals throughout the site, we have depicted different maritime images like that of ships progressing in a calm sea and so on.

The result was a brand new look that was simple and positive, projecting a reassuring, confident image which is exactly what customers look up to Headway Capital for.

Click here to view the website.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • ThisNext
  • BlinkList
  • blogmarks
  • BlogMemes
  • IndiaGram
  • IndianPad
  • MyShare
  • Netscape
  • Reddit
  • SphereIt
  • Spurl
  • StumbleUpon
  • Taggly
  • Technorati
  • YahooMyWeb
  • co.mments

Trackback URI | Comments RSS

Leave a Reply

You must be logged in to post a comment.