Archive for June, 2008

by Vishaal S Shah
on Jun 25th, 2008

YouTube – Scent of a Woman – Al’s speech

Probably one of my favourite scenes of all time. Lieutenant Colonel Frank Slade, played by Al Pacino in his Oscar winning performance, gives a little talk about leadership and integrity during the end of the movie "Scent of a Woman". To keep you a little in sight here, Charlie (played by Chris O'Donnell) is about to be expelled because he is not snitching about what he saw, while the people who are quite clearly involved are being let go, primarily because they're rich. Enjoy a truly classic moment in movies.

Many marketers and companies are concerned with potentially negative results and cited fear of user-generated negativity as a primary factor limiting willingness to venture into social media. Here are key tactics for using social media as a lever for reputation management.

Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst and alienate others—it’s the reality of the game. Subscribe to the theory that “nothing ventured is nothing gained” and forgive yourself in advance for inevitable screw-ups. Social media is just that: social.

Continue Reading »

by Malay Shah
on Jun 23rd, 2008

Twitter – a powerful social media platform

Twitter, a micro blogging site, is a powerful social media platform. Here are few points on how the one can use twitter.

  • Networking – The main problem with social media is that everyone wants to speak and no one wants to listen. The best way to network with people on twitter is Listen, Participate, Contribute and Evaluate. This is a constant process which you need to follow and when carefully done you will enjoy the juicy fruits.

Continue Reading »

Windows Media PlayerHave you ever tried to get screenshot or still from Windows Media Player (WMP)? And, if yes have you ever been successful in getting one perfect? Let me help you on this. Just follow below mentioned steps and you are on way to capture Images successfully from WMP.

Continue Reading »

by Vishaal S Shah
on Jun 23rd, 2008

Website for Real Estate Broking Company

Dreamz Realty SolutionsDreamz Realty Solutions Pvt Ltd is a professionally managed Real Estate Broking Company in India providing end to end solutions for all transactions relating to purchase / sale / lease of commercial, residential properties and plots. They cater to Corporate as well as Individuals.

As their creative communication partner, we were given the responsibility of creating complete corporate identity solutions for them spanning across print and web medium. Right from logo designing to house styling to designing their corporate brochure and website. The challenge being, to create an identity for them that would set them apart in a highly competitive market.

Continue Reading »

by Vishaal S Shah
on Jun 23rd, 2008

Movie Review – The Happening

The HappeningWhat if people around you started dropping dead suddenly?
What if the person talking to you suddenly shoots himself point blank, right in front of your eyes?
What if you suddenly realise it is your turn next?

Sounds eerie? Then trust me, it looks spookier when you see it ‘happening’– on screen!

Continue Reading »

by Malay Shah
on Jun 9th, 2008

The Great Online Photo Sharing Flickr Tools

Flickr

Flickr.com is a popular online photo sharing and networking website and gives you powerful photo sharing experience with amazing tools and services. Flickr is a transformation in photo sharing and organization, making image management an easy, natural and collaborative process. You can put comments, notes and tags on your photos, post to any of your blog, share and more!

Continue Reading »

Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception and generates sales and leads, according to a new report.

Web 2.0 includes blogs, virtual words, social networks, user-generated content, RSS feeds and Wikis.

Continue Reading »

by Malay Shah
on Jun 9th, 2008

Survey: Top Marketing Trends and Concepts in 2008

The first annual survey of Marketing Executives Networking Group (MENG), a nearly 1,700-member organization of marketers at a VP-level or higher, sought to identify the top marketing trends in 2008.

The survey focused on top marketing concepts, buzzwords, global areas of opportunity as well as the books that marketers look to for inspiration and growth opportunity.

Continue Reading »

Tata Power Trading

Tata Power Trading is a wholly owned subsidiary of India’s largest private sector power utility, the Tata Power Company Limited. They trade power with state utilities, captive power plants and independent power producers across all the regions in India.

There were two purposes behind developing this website – one, to establish a separate identity for them, apart from being a part of the Tata group, and second, to reinforce its corporate image. Being one of the leading power trading companies in India, its website had to reflect its professionalism and credibility and have a corporate look with international appeal. And this is where we helped them, with our subtle design style.

Continue Reading »

Next »