Viral marketing is considered as one of the most powerful methods of internet marketing and advertising. It refers to the method of promoting your products and services through the suitable distribution. This marketing technique is not just one of the successful online marketing methods but also considered as most economical method.

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an internet advertising campaign to succeed. Have a look at the following:

1. Distributing free software

Anything useful and free gets an instant fan base on the Internet. Provide online users with any software that they need for free even for a limited time and they will surely grab it.

When using free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free.

2. Providing free email account

This is what Microsoft did to initially launch Hotmail. They put in a teaser at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private e-mail account.

The word free has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for a free Hotmail account.

3. Providing free web space

Personal web logs have become the entire buzz on the Internet.

There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments.

This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal.

4. Offering free consultation

Most online users do not know exactly where to go for consultations about web services or other services in various fields.

Free online consultation web sites require you to enter your name, e-mail address and other pertinent information and this would help add up to your subscribers and customer base.

5. Free screensavers

You cannot browse through the Internet and not find popup advertisements about free screensavers. This is one way of getting the user e-mail address for a company to start building a solid customer base.

Getting online users to take advantage of free screensavers, as well as emoticons or other downloadable that they can use on their computers is one of the most effective techniques used in viral marketing.

By applying these viral marketing techniques to promote your products and services, you will surely generate traffic to your web site, build a huge and solid customer base, add to your sales and contribute towards the success of your company.

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