Archive for August, 2008

by Vishaal S Shah
on Aug 18th, 2008

Website for Premium Candle Manufacturer

Carnival CandlesCarnival Candles is a premium scented candle manufacturer in India, exporting its products worldwide. All their exquisite products are made from finest essential oils and fragranced oils. They offer wide range of aromatherapy candles in various shapes, designs and sizes and sell over 200 fragrances.

The website we have created for Carnival Candles has a very international feel to it and perfectly captures the essence and beauty of its products. Through a combination of aesthetic design, classic style and soothing colors, we have created a soft, calming and impressive visual appeal. The entire website focuses purely on the range of products it offers and highlights its quality.

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by Vishaal S Shah
on Aug 18th, 2008

Website for an Emerging Shipping Agency

OSL ShippingOSL Shipping Agencies (India) Pvt. Ltd. is a fast growing shipping agency firm providing comprehensive range of shipping services to its clients in India and abroad.

We have revamped their corporate website with two main objectives – firstly, to reflect their corporate image and international reach, and secondly to highlight their strengths and USPs as a company.

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by Vishaal S Shah
on Aug 18th, 2008

How to Fight Inflation?

InflationA man eats two eggs each morning for breakfast.  When he goes to the Provision store he pays Rs. 12 a dozen.  Since a dozen eggs won’t last a week he normally buys two dozens at a time. One day while buying eggs he notices that the price has risen to Rs. 16. The next time he buys groceries, eggs are Rs. 22 a dozen.

When asked to explain the price of eggs the store owner says, “The price has gone up and I have to raise my price accordingly”. These store buys 100 dozen eggs a day. He checked around for a better price and all the distributors have raised their prices. The distributors have begun to buy from the huge egg farms.  The small egg farms have been driven out of business.  The huge egg farms sell 100,000 dozen eggs a day to distributors.  With no competition, they can set the price as they see fit. The distributors then have to raise their prices to the grocery stores. And on and on and on.

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by Malay Shah
on Aug 18th, 2008

12 Places to Find What is Popular Online

Find below a list of search engines and portals which track world’s hottest trends-

HOT in search:

• Google trends (updates throughout the day)
• Yahoo buzz (reflects daily buzz score)
• Top Ask.com searches: (gives weekly data for most searched 
   keywords at Ask.com)
• Aol.com hot searches
• Daily MSN A-list

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Let me share some interesting facts from the world of social networking websites. Facebook is most popular in Turkey and Canada, Friendster and Imeem are most popular in the Philippines, Twitter is most popular in Japan, Orkut is more popular in Iran than it is in the United States and LinkedIn is most popular in India!

To say this, these results have been compiled using a new tool called Google Insights for Search, which analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered.

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Compatibility Pack MS Office

Are you wondering on how to open a Microsoft Word 2007 file in your older version of Microsoft Office 2000, Office 2003 or Office XP? Then read on.

To fix up this problem you need to carry the “Microsoft Office Compatibility Pack” for Word, Excel, and PowerPoint 2007 File Formats on your USB pen drive. The application is easy to install and helps you when a critical presentation or document fails to open in an older MS Office version.

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Cuil Search EngineA new search engine called Cuil has been launched and claims to index over 120 billion web pages. Google says the first Google index in 1998 had 26 million pages, by 2000 they crossed the billion marks and now Google is indexing over a trillion pages! Considering a new search engine indexes 120 billion pages is impressive indeed.

But will it deliver the accurate and in depth search results that Google is famous for. With Ex-Googlers behind Cuil, it surely promises to be a good search tool. Sporting the same clean look with no advertising, Cuil challenges the biggest search engine Google in the search engine game.

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If you are exploring new medium for your marketing efforts, then read on. There is lot of buzz regarding mobile marketing in India. With more than 200 million (CDMA and GSM) mobile subscribers, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option.

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

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by Vishaal S Shah
on Aug 4th, 2008

Website for Multinational Gems and Jewelry Company

Firestone Diamond

Firestone International is a multinational diamond and jewellery manufacturing company with headquarters in Mumbai, India. They specialise in rough and polished diamond procurement, diamond polishing, jewellery design and manufacturing, distribution, and after-sales service.

We have designed both the logo and the website for Firestone. For the logo we have chosen a typographic design treatment that’s simple, yet eye catching and impactful. The ‘O’ in Firestone has been treated like a sparkling diamond with a burst of colors, radiating confidence, solidity and vibrancy – qualities that complement its brand image.

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by Vishaal S Shah
on Aug 4th, 2008

Book Review – Our Iceberg is Melting

Our Iceberg is MeltingIn today’s fiercely competitive and ever changing world, change management has become one of the most crucial challenges. In recent times, much has been said and many books have been written on this topic. But one book that takes a look at change management through a fresh perspective is ‘Our Iceberg Is Melting’.

‘Our Iceberg Is Melting’ is a parable in a business book that has taken a complex issue like change management and distilled it down into a simple story for all to understand. Written by John Kotter, a Harvard professor and Holger Rathgeber, a business manager, this book does more than just talk about change. An amusing and charming story that has creatively shown eight effective ways to bring positive change to any situation through the life of Fred, a young inexperienced penguin.

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