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If you are exploring new medium for your marketing efforts, then read on. There is lot of buzz regarding mobile marketing in India. With more than 200 million (CDMA and GSM) mobile subscribers, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option.

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

Let’s see how they can benefit to your current marketing efforts:

Mobile Marketing	Internet Advertising
Wider audience	Interactive and active audience.
Better in getting responses from customers	More effective for carpet bombing
SMS based campaigns and recently used WAP based campaigns	Viral based campaigns and now having more interactive based campaigns
Good for promotions and discount coupons	Can be used for branding and click to call promotions
Can be targeted	For mass communications