zahir.in

Bharat Serum is one of India’s leading manufacturer of biological, pharmaceutical and biotechnology products. It is also the first pharma company in India and only the 3rd in the world to develop a Biotech product for IVF treatment.

As part of launching this new IVF product, Foligraf, the company wanted to create an interesting yet informative multimedia presentation, with focus on strong brand building. This was done through a very interesting and intriguing concept – ‘the Time Machine’. The idea being to highlight Bharat Serum’s journey through decades to finally develop such an effective product.

This unconventional approach of creating an infotainment presentation was aimed at reaching out to its audience better – by providing an unusual insight into what went into creating the product – its vision, process, years of dedicated research and combined team efforts.

The result was a sleek, stylish and smart multimedia presentation. One which conveys the essence of the brand and captures the attention of the company’s target audience instantly, enabling instant brand recall.

Trackback URI | Comments RSS