Tech Blocks
How do you capture the essence of a technology company that is passionate about finding solutions that fit business needs precisely?

…Where innovation is all about finding newer ways to meet business challenges?

…Where the company is constantly reinventing itself to do more for customers?

TechBlocks, a leading innovative technology solutions firm based in Canada. Building on its years of experience, the company had evolved and grown multi-dimensional, and wanted this transition to reflect through a newly revamped identity. And we helped them do just that. Through a strong and unique brand positioning.

The main challenge for us in this project was to establish a unique branding approach which would reflect across the company’s various marketing collaterals. A complete brand building exercise.

The first step towards this was conceiving and framing the vision of the company into one short, simple and meaningful tagline – Do More. This tagline captures the essence of the company, its focus towards growing as a team and its promise to customers to always do more than just what is expected.

Building on this concept of Do More, the logo of TechBlocks was then designed. A striking combination of red, black and grey representing energy, power and leadership. The ‘O’ in the brand name is treated like a 3×3 grid of blocks, neatly arranged to form a larger block. The differential colors to the 5 blocks form a diagonally progressing arrow – depicting the direction of growth, the vision to ‘Do More’.

This signature style was adapted across its marketing materials – right from housestyling, word templates and powerpoint, to website and brochure.

Translating the concept of “Do more” visually, the website has taken an approach of sports theme – all depicting the action of stretching the boundaries of possibilities. And showing how TechBlocks goes that extra mile to Do More.

Reinforcing this brand positioning strongly, the brochure too has been depicted as a gateway to endless possibilities. Simple, concise and uncluttered, the design speaks for itself and conveys a lot without saying too much.

To explore more on TechBlocks, click here

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