Archive for April, 2009

by Vishaal S Shah
on Apr 28th, 2009

A Brand Experience to Be Relished!

Plus Beverages

A hot cup of coffee in the middle of a fiery brain storming session.A quick bite before the next meeting with clients.An instant sip of lemon tea to refresh your mind.

Life has just become easier. Whether you wish to relish a drink or grab a quick snack or rent out a movie at the drop of coin, vending machines today make it possible, anytime, anywhere.

For nearly a decade, that’s what Plus Beverages have been making possible.

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by Vishaal S Shah
on Apr 28th, 2009

Harnessing the Green Power!

Global Wind Power

In a period of recession, where resources are getting scarcer by the day, there is one industry that remains unaffected and has been steadily growing. And not surprisingly, this industry is based on harnessing one of the most abundant, and perhaps under utilised, natural resources – the wind power generation industry.

To know how we helped an upcoming, fast growing ‘green company’ create a brand name for itself, read on…

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by Vishaal S Shah
on Apr 28th, 2009

Masterpiece Chainsaw Carvings

Wild Sculpture

There are moments in life when as a spectator of a work of brilliant art; you feel a sense of being ‘lost’ in the design. Art and creativity become one entity. Time and space seem to disappear. And all you are aware of is the beauty of creation and its soul.

One such amazing example of how creativity has manifested itself is the masterpiece designs by the famous Wildlife Sculpture Artist, Randall D.Boni. Carved using a chainsaw, these stunning wildlife designs are so life like and precise in detailing, giving a whole new meaning to the word designing. And all this from just a mere tree trunk!

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by Vishaal S Shah
on Apr 28th, 2009

Your Brand vs the Internet

A couple of incidents this week demonstrated the power of the Internet’s viral nature to damage or destroy otherwise well established brands. And fast.

The two incidents of note here are the Amazon.com brouhaha, commonly known to Twitter hipsters as “#amazonfail,” and a YouTube video posted by two Domino’s Pizza employees, which led to them both being charged as felons and issued a blow to the Domino’s name.

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