on Apr 28th, 2009
A Brand Experience to Be Relished!
A hot cup of coffee in the middle of a fiery brain storming session.A quick bite before the next meeting with clients.An instant sip of lemon tea to refresh your mind.
Life has just become easier. Whether you wish to relish a drink or grab a quick snack or rent out a movie at the drop of coin, vending machines today make it possible, anytime, anywhere.
For nearly a decade, that’s what Plus Beverages have been making possible.
The Client Story
One of the biggest manufacturers of vending machines and India’s only premix makers, Plus Beverages has built a strong network in virtually every part of the world.
From stimulating tastes to refreshing aromas, Plus Beverages’ snacks and beverages vending machines offer an instant boost with its blend of premium quality, fresh taste and ease of maintenance. Over the years, the company has expanded its range to include newspaper vending machines, magazine vending machines and jewellery vending machines and has also introduced 100% natural beverage premixes in different pouch sizes.
The Challenge
The company had everything any leading organisation could ask for – a strong market presence, a solid customer base and a rich experience in the industry. But what they still hadn’t managed to do was encapsulate this goodwill that they enjoyed into a strong brand name – locally and internationally. Building the brand ‘Plus Beverages’ through a new online identity at par with international standards was the task assigned to us. Along with ensuring a search engine friendly website.
The Breakthrough
The duality of this project – creating an international quality website and at the same time ensuring it is search engine friendly, is what made this a challenge for us. By focusing on a complete brand building approach we were able to achieve this.
Keeping in mind the scope of selling to international audience, we took a different approach for this project – one that focuses more on soothing visual appeal. An uncluttered design with a right mix of interesting information to capture audience attention.
The design style is unconventional yet truly international and done to suit the taste of international audience. The brand ‘Plus Beverages’ comes across strongly in the entire website. The USPs of the vending machines like convenience and excellence in taste and quality has been highlighted right on the home page, making the products appear more interesting than just mechanical. Equal focus has also been given towards promoting its diverse range of premixes.
To have a taste of this brand, visit www.plusbeverages.com
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