by Vishaal S Shah
on Sep 24th, 2009

The Essence of Biostadt

Biostad Multimedia

Biostadt India Limited is a leader in agro based products serving the Indian farming community for over two decades. A company that believes that ‘the growth of India is directly related to the growth of the rural areas’, Biostadt has diversified into different business areas over the years.

The Biostadt Multimedia presentation was created to show and highlight these different business areas of the Company and the market leadership it enjoys in most of these areas. The audience for whom this presentation was created consisted of two diverse segments – one being the local dealers and the other, Biostadt’s prospective business associates & partners.

The idea behind this presentation was to treat it slightly different from normal corporate presentations and to bring out the core essence of Biostadt. The entire presentation hence tells the story of Biostadt through the use of real pictures of real people who have used and benefitted from Biostadt. As you can see, there is nothing cosmetic or unreal here. No stock images, no model shoots. Just the message that Biostadt is a company that connects directly with its people – be it their customers, team or partners. A theme that worked perfectly for them!

Since the message had to reach across a diverse cross section of people, we have focused more on the content and visuals, with minimal animation. Along with the usual features of a multimedia presentation like videos, statistical charts etc, technology has been used here to enhance the message and to supplement navigation & interface.

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