View more presentations from phi212.

Alkem Laboratories is a leader in the formulations segment of Indian Pharmaceutical Industry. The Company was one of the participants this year at CPhI Worldwide Exhibition 2009 held in Madrid, Spain and wanted a corporate brochure that would showcase their strengths and capabilities at this international forum. Giving an insight into how the Company supports the different needs of Pharma industries with its spectrum of services, right from manufacturing APIs to developing nutraceuticals and health foods.

Having partnered with Phi before for a website targeted at creating an online brand for international audience, it was but natural, that they approached us for the brochure too.

Since we knew exactly the kind of audience they would be catering to at the event, capturing the essence of the Company in a unique way to make it stand apart from its peers and competitors became our main focus.

Encapsulating the idea of how Alkem Laboratories is all about Innovations that enable a healthy world, we used a strong visual concept on the cover to convey the message of a world of wellness.

Unlike conventional industry brochures we have not cluttered the Alkem brochure with information and technical aspects. Instead, we have designed the brochure like a visual walk-thru with life like images on a clean, white background. Each of the pages takes the audience through the various strengths of the Company, giving them a feel of the Company’s international quality, R&D, Manufacturing capabilities and more.

The entire idea of this brochure has been to establish a strong brand identity in the mind of customers, and it successfully manages to do that, both in terms of design and concept.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • ThisNext
  • BlinkList
  • blogmarks
  • BlogMemes
  • IndiaGram
  • IndianPad
  • MyShare
  • Netscape
  • Reddit
  • SphereIt
  • Spurl
  • StumbleUpon
  • Taggly
  • Technorati
  • YahooMyWeb
  • co.mments

Trackback URI | Comments RSS

Leave a Reply

You must be logged in to post a comment.