by Vishaal S Shah
on Dec 28th, 2009

Rebranding of Enaltec Labs for an international audience

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Enaltec Labs is a world class API supplier set up by a group of young professionals with the specific objective of providing the critical India advantage to generic formulators across the world.

Enaltec was one of the participants this year’s at CPhI Worldwide Exhibition, a leading international convention on pharmaceutical ingredients and intermediates. With 1,500 exhibiting companies from over 110 countries and over 25,000 industry professionals as visitors, this exhibition offered the company a huge international platform to showcase their strengths and capabilities. So Enaltec wanted a complete rebranding, positioning itself as a global company with distinct India advantage.

The brand designing approach we have taken for this entire rebranding exercise is unique and unconventional. We did away with all stock images and planned a photoshoot of actual images of the company and its employees to highlight its strong infrastructure and pool of resources. Right from their website to brochure to stall poster designs this signature style has been carried forward to create a brand image that is internationally appealing yet aesthetic in look and feel. The essence of the company of being a leading Indian company with a global reach has been communicated strongly through this brand image.

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