ABPS is India’s largest Packaging specialized Reprographic Studio. Unilever India’s official Pre-Media partners since the last 10 years, ABPS provides complete gamut of pre-media services by combining the best in class technology with finest quality.

By revamping its website, the company wanted to shift focus from just its services to include a larger picture about its competency and leadership. Also, keeping in mind the global Premedia competition, ABPS wanted to highlight its position as a Global leader, taking the focus beyond its market leadership in India.

For this website, we have chosen a complete brand building approach. A conventional design style clubbed with an international look and feel makes this an interesting combination. The focus here is driven on its technology, creativity, quality leadership and the partnership it enjoys with leading brands. The flash banner functions as a smart showcase of its portfolio, emphasizing its diverse packaging and designing range.

Another interesting treatment in this website is the way the content has been presented without making it appear cluttered. The bottom panel of the homepage offers a short preview of 4 main aspects about the company that every prospect would like to know about – ‘Why us’, ABPS Premedia and Print management services and its clients. This ensures the visitor gets access to all important information right on the home page. Similarly, in the inner pages, by breaking the flow of content into shorter paragraphs and neatly balancing it with key information highlights, we have made it more readable and easy on the eye.

To view the all new ABPS website, visit www.abps.in

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