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	<title>zahir.in &#187; April 2008 &#8211; 1</title>
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	<link>http://zahir.in</link>
	<description>a creative obsession...</description>
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		<title>Brochure for Emerging Real Estate Company</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/brochure-for-emerging-real-estate-company/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/brochure-for-emerging-real-estate-company/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 10:31:27 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[April 2008 - 1]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brochure Design]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Must visit]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/brochure-for-rising-real-estate-company/</guid>
		<description><![CDATA[Dreamz Realty Solutions is an Indian real estate company offering complete property solutions – right from buying and selling to leasing of properties for both residential and commercial purposes.
Being in a field where the market is cluttered with competitors, the company wanted a corporate brochure that would give it a distinct identity. Which is why, [...]]]></description>
			<content:encoded><![CDATA[<p><img hspace="5" align="left" alt="Dreamz Realty" title="Dreamz Realty" src="http://www.phicreativity.com/212/20080401/images/dreamz-logo.gif" />Dreamz Realty Solutions is an Indian real estate company offering complete property solutions – right from buying and selling to leasing of properties for both residential and commercial purposes.</p>
<p>Being in a field where the market is cluttered with competitors, the company wanted a corporate brochure that would give it a distinct identity. Which is why, we have even treated it visually different, and at same time built up its image of being a comprehensive realty solution provider.</p>
<p><span id="more-236"></span>We have captured both the essence and the values of the company with this stylish brochure design. The entire brochure’s look and feel has been designed as per international standards, complementing the company’s vision of being a global organisation.</p>
<p>To have a look at this brochure, click on the thumbnail below.<br />
<a target="_blank" title="Dreamz Brochure" href="http://phicreativity.com/212/20080401/images/dreamz-big.jpg"><img align="left" alt="Dreamz Brochure" title="Dreamz Brochure" src="http://phicreativity.com/212/20080401/images/dreamz-small.jpg" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website for Global Clinical Research Organization</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/website-for-global-clinical-research-organization/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/website-for-global-clinical-research-organization/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 08:16:02 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[April 2008 - 1]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[Must visit]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/website-for-global-clinical-research-organization/</guid>
		<description><![CDATA[Getz Pharma Research is the Indian arm of UK based Getz Pharma. It is a CRO (Clinical Research Organization) specializing in the design, testing and evaluation of healthcare products for Life-science companies worldwide.
Though Getz Pharma Research is a company that’s dedicatedly into research solutions, the client was looking for a very different online identity. The [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Getz Pharma" title="Getz Pharma" src="http://www.phicreativity.com/212/20080401/images/getz-logo.gif" />Getz Pharma Research is the Indian arm of UK based Getz Pharma. It is a CRO (Clinical Research Organization) specializing in the design, testing and evaluation of healthcare products for Life-science companies worldwide.</p>
<p>Though Getz Pharma Research is a company that’s dedicatedly into research solutions, the client was looking for a very different online identity. The client gave us complete creative freedom and we decided to do away with a typical treatment and go for something unconventional and totally non-pharma like.</p>
<p><span id="more-235"></span>With this mindset, finally, we zeroed in on the main highlight of the company – its spectacular looking, upcoming state-of-the-art research centre at Belapur (Mumbai). By using it in the design structure rather than just showing it as a building, we combined the company’s USP and requirement and turned it into a complete flash website with a sleek design and seamless navigation.</p>
<p>To view the website click below</p>
<p><a title="Getz Pharma Research" target="_blank" href="http://www.getzpharmaresearch.com"> http://www.getzpharmaresearch.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Consumer-Generated Reviews and Impact on Offline Purchase Behavior</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/online-consumer-generated-reviews-have-significant-impact-on-offline-purchase-behavior/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/online-consumer-generated-reviews-have-significant-impact-on-offline-purchase-behavior/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 08:03:30 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[April 2008 - 1]]></category>
		<category><![CDATA[Readers Nook]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/online-consumer-generated-reviews-have-significant-impact-on-offline-purchase-behavior/</guid>
		<description><![CDATA[ComScore, Inc. a leader in digital media research along with the Kelsey Group, UK conducted a study for understanding the impact of online consumer reviews on offline purchase behavior. They examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.
The study examined the offline sales impact [...]]]></description>
			<content:encoded><![CDATA[<p>ComScore, Inc. a leader in digital media research along with the Kelsey Group, UK conducted a study for understanding the impact of online consumer reviews on offline purchase behavior. They examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.</p>
<p>The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline. Of those who consulted an online review, 41 percent of restaurant reviewers subsequently visited a restaurant, while 40 percent of hotel reviewers subsequently stayed at a hotel.</p>
<p style="text-align: justify; line-height: 150%" class="MsoNormal"><span id="more-233"></span></p>
<table width="345" cellspacing="0" cellpadding="0" border="1" align="center" style="border: medium none ; border-collapse: collapse; height: 76px" class="MsoTableGrid">
<tr>
<td valign="top" style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 590px">
<p class="MsoNormal"><strong><span style="font-size: 10pt">Purchase Behavior   Subsequent to Online Review Consultation</span></strong></p>
<p class="MsoNormal"><strong><span style="font-size: 10pt">October 12-18, 2007</span></strong><strong><span style="font-size: 10pt" /></strong></p>
<p style="text-align: justify" class="MsoNormal"><strong><span style="font-size: 10pt">Source:   comScore, Inc./The Kelsey Group</span></strong></p>
</td>
</tr>
</table>
<table width="345" cellspacing="0" cellpadding="0" border="1" align="center" style="border: medium none ; border-collapse: collapse; height: 208px" class="MsoTableGrid">
<tr>
<td style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Service</span></strong><strong><span style="font-size: 10pt; line-height: 150%" /></strong></p>
</td>
<td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Percent of Review Viewers Subsequently Making a   Purchase of Stated Service</span></strong><strong><span style="font-size: 10pt; line-height: 150%" /></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Restaurant</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">41%</span></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Hotel</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">40%</span></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Travel</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">27%</span></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Automotive</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">24%</span></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Home</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">19%</span></strong></p>
</td>
</tr>
<tr>
<td valign="bottom" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p style="line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">Medical</span></strong></p>
</td>
<td valign="bottom" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" style="text-align: center; line-height: 150%" class="MsoNormal"><strong><span style="font-size: 8pt; line-height: 150%">14%</span></strong></p>
</td>
</tr>
</table>
<p class="MsoNormal" style="text-align: justify; line-height: 150%">
<p>Online Reviews Very Influential in Offline Purchase Decisions</p>
<p>More than three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase, with hotels ranking the highest (87 percent). Ninety-seven percent of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate. Review users also noted that reviews generated by fellow consumers had a greater influence than those generated by professionals.</p>
<p class="MsoNormal" style="text-align: justify; line-height: 150%">
<p class="MsoNormal" style="text-align: justify; line-height: 150%">
<table width="347" cellspacing="0" cellpadding="0" border="1" class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; height: 76px">
<tr>
<td valign="top" style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 590px">
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 10pt">Online   Review Influence on Purchase Decision</span></strong></p>
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 10pt">October 12-18, 2007</span></strong><strong><span style="font-size: 10pt" /></strong></p>
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 10pt">Source:   comScore, Inc./The Kelsey Group</span></strong></p>
</td>
</tr>
</table>
<table width="347" cellspacing="0" cellpadding="0" border="1" class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; height: 104px">
<tr>
<td valign="top" style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Service</strong></p>
</td>
<td valign="top" style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Percent of Review   Users Identifying Review as Having a Significant Influence on their Purchase*</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Restaurant</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>79%</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Hotel</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>87%</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Travel</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>84%</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Automotive</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>78%</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Home</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>73%</strong></p>
</td>
</tr>
<tr>
<td valign="top" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 295px">
<p class="MsoNormal"><strong>Medical</strong></p>
</td>
<td valign="top" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 295px">
<p align="center" class="MsoNormal" style="text-align: center"><strong>76%</strong></p>
</td>
</tr>
</table>
<p class="MsoNormal" style="text-align: justify; line-height: 150%">
<p class="MsoNormal" style="text-align: justify; line-height: 150%"><em><span style="font-size: 10pt; line-height: 150%">* Based on responses indicating at least 4 on a 5 point scale</span></em></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Vantage Point – A Viewer’s Account</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/vantage-point-viewers-account/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/vantage-point-viewers-account/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 07:24:55 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[April 2008 - 1]]></category>
		<category><![CDATA[Readers Nook]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/vantage-point-viewers-account/</guid>
		<description><![CDATA[
Sometimes a single incident can change the entire course of your life. That too in a split of second. Vantage Point is a movie about one such incident that touches the life of more than one person and how it is seen from the perspective of 8 different people.
The US President has been shot. And [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Vantage Point" title="Vantage Point" src="http://www.phicreativity.com/212/20080401/images/vantage-img.gif" /></p>
<p>Sometimes a single incident can change the entire course of your life. That too in a split of second. Vantage Point is a movie about one such incident that touches the life of more than one person and how it is seen from the perspective of 8 different people.</p>
<p>The US President has been shot. And a series of bomb explodes, massacring people and creating mayhem among the city dwellers. A terrorist attack has just struck the world summit in Spain where the President was addressing a meeting on the global war against terror.</p>
<p><span id="more-234"></span>In a twenty-three minute period, the assassination attempt on the President unfolds through the movie capturing the incidents just before and after the President is shot. The story is revealed as seen from the eyes of 8 strangers, each a witness &#8211; the body guard, the president, an American tourist, GNN reporter and others.</p>
<p>The USP of Vantage Point is its unique and gripping style of story telling. Each time the scene rewinds, adding a new piece to the larger puzzle and taking the story a little further into the future. And just about the time when it is likely to get predictable, another new twist is introduced. The film continues at an uninterrupted pace right till the very last scene, keeping one at the edge of the seat.</p>
<p>Directed by Pete Travis, this fast paced action flick has everything &#8211; a fantastic story line, a tight Screenplay, brilliant performances and even a thrilling car chase! The climax of the movie, though a tad predictable, is equally explosive and heart-pounding.</p>
<p>Bottom line – Definitely worth watching!</p>
<p>Related Links:</p>
<p>IMDB: <a title="Vantage Point" target="_blank" href="http://www.imdb.com/title/tt0443274/">http://www.imdb.com/title/tt0443274/</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Adobe Image Editing Technology &#8211; Photoshop Express</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/adobe-image-editing-technology-photoshop-express/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/adobe-image-editing-technology-photoshop-express/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 06:03:21 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[April 2008 - 1]]></category>
		<category><![CDATA[Tips-n-Tricks]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/04/07/adobe-image-editing-technology-photoshop-express/</guid>
		<description><![CDATA[Photoshop Express technology allows anyone who snaps a digital photo to easily achieve the high-impact results for which Adobe is known. Photoshop Express is a convenient, single destination Image Editing Technology &#8211; here you can store, edit and share photos whether you’re at home, school or on the road.
Based on the Adobe’s Flash 9 and [...]]]></description>
			<content:encoded><![CDATA[<p><img hspace="5" align="left" title="Adobe Photoshop" alt="Adobe Photoshop" src="http://www.phicreativity.com/212/20080401/images/adobe-logo.gif" />Photoshop Express technology allows anyone who snaps a digital photo to easily achieve the high-impact results for which Adobe is known. Photoshop Express is a convenient, single destination Image Editing Technology &#8211; here you can store, edit and share photos whether you’re at home, school or on the road.</p>
<p>Based on the Adobe’s Flash 9 and inheriting much of the Adobe’s best image editing technology, the Express makes all this available to an all new online audience.</p>
<p><span id="more-229"></span>The Express version gives 2 GB of online storage and supports nondestructive editing and has some of the most widely used image effects like red-eye and blemishes removal, black-n-white conversion, cropping and resizing, etc.</p>
<p>Also included are the special effects like Sketch, Distort and Pop Color which highlights part of an image by removing the color from the rest of the image.</p>
<p>Find this excellent application @</p>
<p><a title="Adobe Photo Express" target="_blank" href="https://www.photoshop.com/express/landing.html">https://www.photoshop.com/express/landing.html</a></p>
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