A new search engine called Cuil has been launched and claims to index over 120 billion web pages. Google says the first Google index in 1998 had 26 million pages, by 2000 they crossed the billion marks and now Google is indexing over a trillion pages! Considering a new search engine indexes 120 billion pages is impressive indeed.

But will it deliver the accurate and in depth search results that Google is famous for. With Ex-Googlers behind Cuil, it surely promises to be a good search tool. Sporting the same clean look with no advertising, Cuil challenges the biggest search engine Google in the search engine game.

The search engine is momentarily unavailable as we add more capacity.” Like all first day releases, the peak traffic is difficult to bear by most servers, especially when you are out to challenge Google.

To explore cuil here

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

Let’s see how they can benefit to your current marketing efforts:

Firestone International is a multinational diamond and jewellery manufacturing company with headquarters in Mumbai, India. They specialise in rough and polished diamond procurement, diamond polishing, jewellery design and manufacturing, distribution, and after-sales service.

We have designed both the logo and the website for Firestone. For the logo we have chosen a typographic design treatment that’s simple, yet eye catching and impactful. The ‘O’ in Firestone has been treated like a sparkling diamond with a burst of colors, radiating confidence, solidity and vibrancy – qualities that complement its brand image.

The website for Firestone aims at building its brand image as well as inviting new talent. The beautiful color of the logo has been incorporated across its website too. Through a neat and classy style with international feel, the website conveys the impression of a professionally managed company with a modern outlook. The flash further enhances the beauty of its strengths as a company.

Everything about the Firestone website spells style, elegance and vibrancy and the overall effect is simply stunning.

To visit the Firestone Website click here

‘Our Iceberg Is Melting’ is a parable in a business book that has taken a complex issue like change management and distilled it down into a simple story for all to understand. Written by John Kotter, a Harvard professor and Holger Rathgeber, a business manager, this book does more than just talk about change. An amusing and charming story that has creatively shown eight effective ways to bring positive change to any situation through the life of Fred, a young inexperienced penguin.

The story here is about a colony of penguins and how they deal with the impending disaster of melting iceberg on which they have been living for ages. As the story unfolds, under the leadership of one particularly astute penguin, a small team of penguins implement a thoughtful plan for coaxing the other birds in their colony through a time of necessary but wrenching change. Like in the human society, the story has many players – right from the intellectual and the inquisitive to the leader, the implementer, the sceptic and the follower. This book does a unique job of showing that most problems, be it personal or business, under any condition can be solved with the right strategy in place and that everyone in a group must play a role in navigating change.

A short and easy read written in simple language, ‘Our Iceberg Is Melting’ is both enjoyable and inspiring. A must read for any organisation that’s hit by the challenge of changing and orienting people towards expected performances.

Related Links:

Our Iceberg is Melting on Amazon

Our Iceberg is Melting

It grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).

The top 3 slots go to Google, Yahoo and Microsoft respectively. Rediff comes at respectable 4th place with a rise of nearly 19% over last year. The surprise inclusion was of AOL sites at 5th spot, which were not even present a year back. The AOL mail seemed to have been quite a hit with Indian audience and numbers of them are adopting AOL mail over Yahoo and Gmail.