The revamped website for Arch Pharma Labs is an insight into what drives Arch – its passion and quest to make life easier for its customers. And this is reflected in the website’s design treatment with a careful attention to details. Like the easy navigation style, the simple yet uncluttered layout which makes it easy on the eye to access information, and the unconventional visual treatment which underlines the company’s focus on service.

The strong tagline of ‘Ask Arch first’ emphasises its expertise and confidence of being a company that can answer and provide solutions for any questions its customers might have. Reinforcing its brand image as a customer driven company which believes strongly in building relationships.

The entire website has an international feel that appeals instantly to audience worldwide.

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The website for Ultra Display is purely product oriented, showcasing their range, diversity and ability to meet different needs of different industries. The flash intro here works like a product catalogue, offering a glimpse of what the company has to offer clients and urging them to explore more.

The brand building approach taken here is unconventional, yet interesting. Rather than just displaying products, here it shows the impact clients would get by using Ultra Display products. The visual treatment takes one through how the displays would appear from a customer’s view point. Giving a life like impression of how each product can be used for displaying and advertising at exhibitions and stalls.

The freshness of the company and its attitude towards customer needs has been clearly reflected in this website.

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The Google Zeitgeist 2008 list shows global trends of what the world has its eyes on, and also give fascinating insight into local cultures and national psyches.

Topping the list is Sarah Palin, the Alaska Governor and former Vice Presidential candidate, who has been in the headlines for a lot of political and non political reasons like her hairstyle and constant string of controversies.

Following a close second on Google search list is Beijing 2008 – the Olympics that saw China at its spectacular best and showcased some rare moments of history in the making, with old records being broken and new ones made.

A prolific growth of social networking sites seems to have piqued people’s interest, dominating both the most searched for terms and the fastest rising terms. Facebook is everywhere. Followed by tuneti, naska klasa and wer kennt wen.

Games and iPhone also finds its place amongst most popular keywords.
Evidently the most striking thing from Google Zeitgeist 2008 is how internet user habits have fundamentally changed. The dominance of social media and network search terms offer conclusive proof that the internet really has evolved.
According to Google Zeitgeist, the fastest global rising search keywords are:

1. Sarah Palin

2. Beijing 2008

3. Facebook Login

4. Tuenti

5. Heath Ledger

6. Obama

7. Nasza Klasa

8. Wer Kennt Wen

9. Euro 2008

10. Jonas Brothers

Check out the complete 2008 Year-End Google Zeitgeist list to find out the most popular search queries, keywords and topics of this year, for a region wise classification.

A chair that is engineered to understand your body.

A gorgeously designed handset that lets you carry the world in your pocket.

A gigantic 50 inches of laser powered television that helps you save the world.

Sounds like gadgets straight out of a James Bond movie? Well, we are actually talking about the top 10 gadgets of 2008 that have wooed the world with its style, functionality, design sensibility and performance.

A torrent of gizmos poured through 2008. Phones got faster, notebooks turned into netbooks and pocket cameras went from standard-definition recording to HD. But almost all of these gizmos lacked sustainable technology and failed to provide value for money. Unlike these ten which made it to the top, for not just being good to look at, but for also delivering greener solutions at a far lesser price.

Take a peek at the top 10 gadgets of 2008 – the ones that stood out by breaking the foundation of what seemed impossible, bringing us closer to what the world will look like tomorrow.