Archive for the 'December 2009 - 01' Category

by Vishaal S Shah
on Dec 28th, 2009

Hotspots for 2010 celebrations


Here comes the end of another year and the beginning of a new one! And the world is already checking out the most happening places to ring in the New Year! As the jubilation happens and conversations, food & drinks flow aplenty, the one question you should be asking yourself is what is it that you want to be different about this year’s celebrations.

Want to enjoy a quite toast with close friends and family or ready to experiment in something exciting and all new?! Looking forward to an all night party on New Year’s Eve or a break from all the noise and cacophony in some blissful resort where you can welcome the first sunrise of 2010? Continue Reading »

by Vishaal S Shah
on Dec 28th, 2009

Rebranding of Enaltec Labs for an international audience

View more presentations from 212degree.

Enaltec Labs is a world class API supplier set up by a group of young professionals with the specific objective of providing the critical India advantage to generic formulators across the world.

Enaltec was one of the participants this year’s at CPhI Worldwide Exhibition, a leading international convention on pharmaceutical ingredients and intermediates. With 1,500 exhibiting companies from over 110 countries and over 25,000 industry professionals as visitors, this exhibition offered the company a huge international platform to showcase their strengths and capabilities. Continue Reading »

by Vishaal S Shah
on Dec 28th, 2009

Branding a legacy of trust

View more presentations from 212degree.

Bhutra Group is a leading name in construction and real estate business with over 3 decades of experience. With the change in management into the hands of its second generation, the client wanted a complete brand makeover, switching from its traditional style and approach to something that’s more contemporary and appealing.
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by Vishaal S Shah
on Dec 28th, 2009

Ten Commandments for Effective Online Social Networking

Below is a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

1. Pull, Don’t Push

One of the first lessons you will learn very quickly when engaging in social media is that old-school marketing tactics don’t work. Don’t come out of the gate pushing your products or services. New tools require new rules.

For example, don’t respond to new Twitter followers with a “Thanks for following. Visit my website for a free… [insert promotional message].”

Such a response is a dead giveaway that you are new to social media and do not yet understand that it’s a “pull” medium, not a “push” medium. If I want to review your credentials, I’ll read your bio. (You did complete your bio, right?)

2. Win the Right to Be Heard

Social-media engagement is a conversation, and participation in the community is required. In fact, you might say that participation is the fifth P of marketing. (The four Ps are product, price, place, and promotion.)

Your value as a participant is judged by the value you provide to the community as a whole. Be a “glory hog,” and you’ll garner little attention. Share freely, and you will become a respected member.

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by Vishaal S Shah
on Dec 28th, 2009

Are any of these the Web’s next big thing?

Paris, France (CNN) — With more than 2,000 Internet movers and shakers, the LeWeb conference in Paris is an ideal spot for start-up ventures to hoping to attract the investment and attention that will propel them to Twitter or Facebook-style success.

A series of stalls across the venue — a giant arts complex converted from a disused morgue — saw fresh-faced entrepreneurs demonstrating gadgets and applications they insisted will change the way we interface with the Internet.

These might just be the inventions that everyone will be talking about next year or they could simply slip below the radar. Either way, all will face the same question still being leveled at today’s household names — can they make money?

While most insisted they could generate genuine revenue for their start-ups, others were more even-handed about their prospects.

“Will it be successful? No one knows,” Sarel Omer, one of the brains behind “social productivity tool” TicTacDo.com, told CNN. “The important thing is we believe in it.”

There were too many on display at LeWeb to detail them all here, but here’s a handful:
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by Vishaal S Shah
on Dec 28th, 2009

New age Kinetic sculptures!


Who says art is only meant to adorn the walls? Here’s an art form that can add an interesting twist to your living and office spaces and turn even the most boring corners of your home into an eye catching nook.
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