That is why now all eyes are on India and on Ratan Tata’s dream car for the common man, the recently launched NANO. The world’s cheapest car is all set to change the way India drives with a price tag of just INR 100,000 (approximately 2500 USD).

NANO is definitely making waves around the world. It is a revolution for India similar to Apple’s iPod. And with it has finally come the recognition for India as a technology leader and not a mere low-cost hub known for cheap labour.

What is significant about the NANO is not the low-cost but making high technology available at low-cost, putting safer transport into the hands of middle and lower class families across the world.

The company is set to roll out NANO in the third quarter of the next fiscal. Predictions are already running high with analysts believing that the company will sell 60,000-65,000 units of the NANO in the first year of launch. And world over automobiles companies seem to have suddenly awakened to this revolutionary concept and there is a fast scramble to attempt to imitate or out do the NANO.

The biggest breakthrough with the launch of NANO – “The People’s Car” is that finally products and services are now being designed for the common man. This change from catering to needs of premium segment to designing around the needs of common people is a revolution by itself. Something that even the biggest multinationals have not ventured into till now. And this could just be the beginning of many more such innovations to come.

Until such time, the NANO continues to rule!

Related Links: www.tatanano.com

Sharaf DG, a part of the Sharaf Group, is the largest electronics retailer in UAE. Creating a new lifestyle experience, Sharaf DG offers a wide range of brands in home entertainment, household appliances and telecom. As a part of launching its duty free retail stores at Abu Dhabi International Airport, the company wanted a unique multimedia presentation designed for its suppliers meet.

While creating the concept for the presentation, we decided to cash in on the key factor of this project – its location. Abu Dhabi airport is renowned as UAE’s finest with its plush ambience and facilities making it a popular commercial hub for tourists and shoppers. Especially well known is its innovatively designed 5000 sq.metres of Duty free shopping zone offering the world’s finest brands.

This multimedia presentation for Sharaf DG recreates the experience of the airport’s retail space throughout – right from the layout of the duty free malls, to what the unique and attractive displays look like, to how the branding will be positioned and even the projected sales. Thereby, offering suppliers an overview of the impact of visibility in such a prime location and the investment potential for their brands.

For a preview of the presentation, click here

Worldwide growth of selected Social Networking sites:
June 2007 vs June 2006
Total Worldwide Home/Work Locations among Internet Users Age 15+

Source – comScore World Metrix

Average Daily Visitors (in 000’s):
• MySpace – 28,786
• Facebook – 14,917
• Orkut – 9,628

Popularity of Social Networking websites around the world.

Orkut:
• 48% – Latin America (Primarily Brazil)
• 43% – Asia Pacific (Primarily India)
• 5% – Europe
• 3% – North America
• 1% – Middle East and Africa

MySpace:
• 62% – North America
• 25% – Europe
• 8% – Asia Pacific
• 4% – Latin America
• 1% – Middle East and Africa

Facebook:
• 68% – North America
• 17% – Europe
• 7% – Asia Pacific
• 6% – Middle East and Africa
• 2% – Latin America

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While designing the BNI India website, we had just one focus – how to make it a common information platform for members and new comers. It has been designed to primarily act as an interface for its Chapter members and at same time is user friendly even for first time visitors.

From generic information about the company to the global and Indian statistics showing its strength, the website gives a brief sketch about BNI. Through a testimonial approach we have highlighted the real life experiences of people on how they have benefited from BNI. We have also designed the option for a self-invitation form on almost every page which allows non members to invite themselves to one of the BNI meetings. This invitation goes to the chapter director who shall then expect this person to attend the meeting in the coming weeks.

The member’s area allows exclusive activities for members like requesting for a supplier and posting/replying/viewing opportunities. To add to the website’s scalability, we have also created a back end for the chapter directors. This allows them to easily add/edit chapters or events on the calendar or check the supplier requests and opportunities list. The admin/directors can also monitor the posts on the website and update the members list.

The dual advantage of being both informative and functional is the USP of this website.

Click here to see BNI India website.