It’s said that behavioural targeting may also raise some privacy concerns as it means users actions taken on the websites are being tracked and shared with advertisers. On this issue Prashanth Mehta, vice-president (monetization) Yahoo Emerging Markets said “We have 500 million users globally on Yahoo! and we follow strict privacy policies. With Yahoo Behavioural Targeting, we will ensure that we are meeting local policies on user privacy”.

According to Mehta they have launched behavioural targeting because they believe that the market is ready for it.

According to the report, Yahoo tracks 4 different activities of its users:

1. Searched keywords or key phrases by Yahoo! users
2. Sites and content user have visited
3. Search and banner ads users have clicked
4. Microsites that user have visited

All this information is aggregated and a profile of each user is created so that relevant ads can be served to him on Yahoo’s network. For example, a user searching for a job on Yahoo Search or visiting the Yahoo India jobs page may be served search or display ads which offer him more job opportunities.

But it’s right there in Dubai – an ice lounge in the middle of a hot desert! Middle East’s first and world’s 9th ice bar restaurant, Chillout is a venture by the Sharaf Group, that’s fast becoming a must see destination of the world.

When we designed the website for Chillout, the first thought that we had in mind was what better place than an ice lounge can give one a reason to get closer with someone they like?

And the best way to recreate this experience online, we decided, was to take the visitors inside the restaurant! So that they not only get to see what this unique place looks like, right from its ice sculptures and walls to furniture and glasses, but actually feel what it is like to be there and desire to get closer!

Like to experience this for yourself? Click here

Personas is a prototype that builds upon the ideas that:

1. themes today are too hard to find, install and use
2. graphic designers should be able to style the browser without having to code
3. browsers can be more than just desktop software, they can include online components
4. people just want their computer to be a little more fun and personal

Find the add-on here: http://labs.mozilla.com/2007/12/personas-for-firefox/

This is no sadistic thought but the shocking theme of an award winning, soul stirring and thought provoking movie called ‘Children of Men’.

Whoever said that “never judge a book by its cover or a movie by its title” was right. For ‘Children of Men’ is no conventional Sunday afternoon action movie. Nor is it just another sci-fi plot. A futuristic film, perhaps. A dystopian fiction, yes. Deeply disturbing to watch, this is one movie that leaves a lasting impression on you… even long after you have seen the last scrolls of credit fade away at the end.

Set in the 2027, the movie explores the scenario of a grim world in which two decades of global human infertility has left mankind paralyzed, with the human race fast reaching extinction. Surrounding it are darker forces of terrorism, environmental destruction and the battle of fleeting illegal immigrants seeking refuge under the last standing government.

Amidst these chaos is one precious life that is yet to be born…and which will decide the fate of mankind… one woman whose survival against all odds will redefine the entire human race’s future. The movie carries a message of hope and faith in desperate times and emphasis on the importance of valuing today’s children who are tomorrow’s future.

Directed by Alfonso Cuaro’n and with a star cast of some of the most brilliant Hollywood actors, this award winning, soul stirring and thought provoking movie is a must see for all.

Related Links:

IMDB Movie Overview: http://www.imdb.com/title/tt0206634/

R.R. Plast is a leading manufacturer of Plastic Processing plants, renowned for its extrusion excellence. With an extensive product line ranging from equipments that manufacture sheets and pipes to ball pens and pencils, R.R. Plast enjoys a strong presence in the Indian and International market.

Our task was to recreate the online corporate identity of R.R. Plast, by projecting its core values and at same time emphasising on its products by breaking the monotony.

The look we have created for this purpose is a reflection of the positive image of the company – clean and uncluttered.

The feel is kept classy and international throughout. Navigation has been redesigned for smoother browsing facility.

Its qualities like team spirit and innovative R&D are highlighted along with its extensive product range on the home page itself.

Value added features like online customer support and interesting sections like the latest happenings have been added to help the company in maintaining better reach with customers.

It has been a true achievement for us to be able to create a strong online corporate image for R.R. Plast without any clichéd elements.

To view this website, click here