Despite being a rental company, they wanted to highlight the ‘service’ aspect of the business – which helped them differentiate amongst competition. Hence, using an inspirational visual imagery, a beautiful feel is created in the flash positioning itself as a company helping in creating unforgettable occasions.

A classy and elegant look was designed, which focused more on the visuals and less on other elements. Have a look and decide for yourself @ http://www.eventlinerentals.com/

Medilux as part of their expansion plan were launching a new API plant. They wanted a brochure highlighting the plant and explaining the various Unique Selling Points of the new facility. Having worked with Medilux before, we knew what needed to be done. However the challenge was creating something in 5 days!!!

An 8-page brochure in 5 days, right from design to conceptualization to layout, for a niche international clientele!!! Phew!!!

Did we manage it? Of course -!!!

But was it any good?!?!? Hmm…well both the Medilux team and us surely feel.
so….why don’t you decide for yourself.

Well it is a documentary, in a largely slideshow format with Al Gore as the host and this time the sky is falling for real !!!

Well…you will get many people who might talk against this movie, simply because there is no good winning over the evil, no damsel in distress, no 007 and definitely no state of the art computer animation.

This is a simple documentary that brings forth the argument that global warming is for real and if we as people inhabiting this planet don’t wake up and do something, it might be too late. Presented in a straight forward no-nonsense manner, this documentary simplifies the entire concept without loosing the gravity of the situation at hand.

This isn’t some platform Gore picked up in the last few years; this is something he has been fighting for his whole life, which gives him a credible and reliable voice in this issue and documentary. The best thing about Gore in this film is that he’s straightforward without being blatantly alarmist and which makes you believe in him and the problem at hand. In other words, you do not need to be a scientist to understand what he is saying about the environment and the consequences of global warming. He is an effective communicator and good at explaining the problem in layperson’s terms.

Go see the film. In countries, where this movie is not yet released, get a DVD and watch it. This movie impacted me enough to take this up @ my company PHI Creative Solutions Pvt. Ltd. and also change my lifestyle.

I am sure, it shall impact you the same way.

At the risk of sounding alarmist, this planet requires everyone of us to do our bit to get out of this mess we have created for ourselves.

We have a choice. Everyone of us can contribute it in our own special ways in reducing the carbon footprint we are leaving behind. Here’s a compilation of how, small choices you make and little alterations to lifestyle you adopt, can have significant impact on our planet !!!

Green Travel:

• Try using public transport wherever possible. Factor in some extra time to enable this.
• Invest in video conferencing. Besides avoiding transport, you shall also be saving on travel time, which shall increase productivity!
• Maintain proper air tyre pressure and overall maintain your vehicle.

Green Consumption:

• Use reusable glass bottles for milk instead of plastic cartons.
• Seek out products which can be recycled, sold or donated when you are finished using it.
• Before you buy, look at whether products have an environmental energy rating or water rating label.
• Can you make it policy to buy products that have Energy Star features or a ’sleep’ mode for when they are not being used?

Conserve Water:

• Stop water leakages.
• If you place a ’save-a-flush’ in your cistern, you could save 10 liters of water – the same amount as a citizen the developing world uses in one day.
• Fit all taps with efficiency devices e.g. Tap Magic reduces water wastage by up to 70% but also enables you to have the normal full flow.
• Avoid doing activities with running water. For e.g. fill up your basin and then shave instead of using running water.
• Instead of washing each vessel individual, collect them and wash @ one go.
• You can save enough water to fill an Olympic swimming pool (2.5 million liters) after one year of replacing 10 traditional urinals with waterless alternatives.

Save Energy:

• You could save 1kg of C02 in one week if 12 people bought affordable solar chargers and used them to charge their mobiles, digital cameras and portable CD/MP3 players.
• Think about the profile of your fleet: diesel, hybrid, electric. What about replacing a couple of your fleet cars with electric city cars. The ‘G-Wiz’ is cheap to buy, cheap to run and carbon neutral for up to 16,000 miles. Three ‘G-Wiz’ cars used for business travel could save 10 tones of CO2.
• Next time you’re away from your desk for a considerable length of time, switch off your computer screen. If 20 people followed suit, you could save 1kg of CO2 in one hour.
• Using an energy saving light bulb over four days instead of a standard 100w bulb will also save the same amount. Use application like Local Cooling software and install it on your computer to save electricity.
• Replace CRT monitors with LCD ones and save energy and money too !

Reduce Waste:

• Don’t throw away thing. Either donate or recycle.
• If its computers, donate it to charity organizations.
• Encourage suppliers and contractors to take back waste for re-use and recycling.
• Wood flooring is durable and attractive and saves CO2 compared to carpet and vinyl.

There are many more ways in which you could reduce your carbon footprint.
The moment you understand that the choice is yours, opportunities and path to reduce your footprint shall come before you. Just select them.

However, the most important thing that you could do right now is forward this URL to as many people as possible and educate them. We at PHI Creative Solutions Pvt. Ltd. are dedicated in reducing our carbon footprint – both as an organization and as individuals. If there’s any help that we can do, just drop us a line @ india@phicreativity.com

This article is inspired by An Inconvenient Truth, an in-depth discussion with my friend from UK – Stephanie Beitzel and from various sources on the internet !!!

This is directly related to the amount of natural resources consumed, increasingly used or referred to as a measure of environmental impact. Carbon dioxide is recognized as a greenhouse gas, of which increasing levels in the atmosphere are linked to global warming and climate change. Global warming is the increase in the average temperature of the Earth’s near-surface air and oceans in recent decades and its projected continuation.

An increase in global temperatures can in turn cause other changes, including sea level rise, and changes in the amount and pattern of precipitation resulting in floods and drought. There may also be changes in the frequency and intensity of extreme weather events, though it is difficult to connect specific events to global warming. Other effects may include changes in agricultural yields, glacier retreat, reduced summer stream flows, species extinctions and increases in the ranges of disease vectors.

The recent severe rainfalls in Mumbai since last 2-3 years to the floods in south east Asia to the changing rainfall patterns in Africa – all these can be attributed to Global Warming.

But how I, a law abiding and morally responsible citizen, cause global warming?!?! I mean come one, I don’t go and cut trees or unnecessarily race my car. Well, I was stunned when I came to know that one Mac burger which I relish with delight resulted in 6.3 to 6.8 pounds (2.85 to 3.1 kg) of carbon emissions!!!! This includes a myriad of factors, from growing the feed for the cattle for the beef and cheese, growing the produce, storing and transporting the components, as well as cooking them all, and he appears to have done a fairly thorough job.

So, why choose burgers? The average American eats three burgers per week, or about 150 burgers per year; that’s a lot of beef, cheese, shipping and grilling, and it really adds up. According to calculations, America’s love of burgers contributes approximately 941 to 1023 pounds (that’s 428-465 kg) of greenhouse gas per person, per year — the rough equivalent of the annual carbon output from 7,500-15,000 SUVs if the 300 million US citizens hit the 3 burgers/week average.

Hmm….so if a burger could this damage to the environment, imagine the impact of the television we watch, flights we fly, vehicles we drive, air-conditioners & heaters we use !!! It must be significant. Interested in really knowing what your carbon footprint is. Well click here and calculate it http://zerofootprint.net/calculators

1. Chichén Itzá, Mexico
2. Christ Redeemer, Brazil
3. The Great Wall, China
4. Machu Picchu, Peru
5. Petra, Jordan
6. The Roman Colloseum, Italy
7. The Taj Mahal, India 

About 100 million votes were cast by Internet and cell phone text messages, said New7Wonders, the nonprofit organization that conducted the poll.

The seven beat out 14 other landmarks, including the Eiffel Tower, Easter Island in the Pacific, the Statue of Liberty, the Acropolis, the Kremlin and Australia’s Sydney Opera House.

The pyramids of Giza, the only surviving structures from the original Seven Wonders of the World.

LocalCooling is a 100% Free power management tool from Uniblue Labs that allows users to optimize their energy savings in minutes and as a result reduce Greenhouse Gas emissions.

Download the LocalCooling Application and it automatically optimizes your PC’s power consumption by using a more effective power save mode. You will be able to see your savings in real-time translated to more environmental terms such as how many trees and gallons of oil you have saved.

Local Cooling will:

• Cut your energy bills.
• Reduce the amount of Greenhouse Gas CO2 emissions as a result of your reduced PC power consumption.
• Give you full control over your power mode settings.
• Improve your overall computing experience and efficiency.
• Show you in detail how much you have saved since installing the software.

So what are you waiting for and fight global warming from your desktop?

Here’s the link: http://www.localcooling.com