So right from visualizing the brochure to research to copy writing to photo shoot carried over 3 days at their manufacturing plant to our project coordinator and photographer getting sunburned to the final product in hand – we enjoyed it all the way !

To Bridgestone’s passion for excellence, we add our essence of creativity. Striking a balance between aesthetics and information, the final outcome came about as a 22-paged, A4 sized corporate brochure that tells the Bridgestone story.

To have a look at the brochure, kindly email us a request for the PDF version of the brochure or fix an appointment.

A creative firm by itself, when DOT opted to have an online presence they were looking for an agency which could meet their creative needs and deliver accordingly.

One of the key challenges we faced was to create a website that met the exacting creative standards set by the core team at DOT – and the fact that they were technically competent made the challenge even more interesting!

How this colorful journey of DOT from Print world has shaped to Web world can be viewed by viewing their corporate website.

70% of world’s largest companies have already established web blogs by 2006 end.

A corporate weblog (usually termed as blog) is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.

All current browsers (including Firefox, Opera, Safari and IE7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs. Although there are many different types of corporate blogs, most can be categorized as either external or internal.

Internal Blogs

A internal blog, generally accessed through the corporations’ Intranet, is a weblog which any employee can view; many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:

• employee participation
• free discussion of issues
• collective intelligence
• direct communication between various layers of an organization
• a sense of community:

Internal blogs can be used in lieu of meetings (especially when the people involved are in different locations, or have conflicting schedules) and e-mail discussions. Blogs may also allow individuals who otherwise wouldn’t even have been aware of a discussion to contribute their expertise.

Posts and comments are very easy to reach and follow. All current browsers (including Firefox, Opera, Safari and IE7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.

External Blogs

The primary function of corporate communications/public relations today is network building. External blogs are participatory communication tools that encourage complex and effective discussions and build connections between key audiences. Some corporations use these networks to persuade people to act, to respond to a crisis, or to leverage market conversations and improve their businesses.

Effectiveness of a network depends on

• Number of users
• Connection between the nodes

Blogs are particularly well designed to help a corporation exploit both parameters, since blogs are link-heavy and the link is the core technology for making networks visible.

The networked market knows more than companies do about their own products. This new balance of power, where consumers own marketing is aptly named “Consumer generated marketing”. Blogs are not only corporate tools; they are also consumer tools that may help to promote companies who fulfill their promises or attempt to damage those who break them.

Marketers expect to have product evangelists or influencers among the audiences. Once they find them, they treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits, etc.

The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. It gives businesses an opportunity to show a different side that doesn’t have to be all suits and ties. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.

Popularity

Whether external or internal, blogs are not new to the corporate world. More than 5% of the Fortune 500 companies blog externally.

Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70%.

Here are some of the world’s largest corporates blogging away to glory…

• Dell’s blog
• Palm’s blog
• Google blog
• Playstation blog
• Southwest Airlines blog
• Ford motor company blog
• GM Smallblock engine blog

So if you are looking at a corporate blog for your company or one for yourself, well you know whom to contact…ahem…just click on this link

Think that would change the world?

Well young Trevor did. What started as a school project, ended up being something almost …well…Utopian…

Inspired from the book by Catherine Ryan Hyde of the same title, “Pay it forward” is a movie that should be part of your DVD library.

It is inspiring. Unique. Pulls you right in to the centre of the action. Wants you to get up and do something about the world. Maybe change it. One small bit at a time. In your own special way.

Helen Hunt’s role is very similar to her role in “As good as it gets” where as the ending of the film reminds you of the ending of “Field of Dreams”. But hey who cares!!!

If there’s a remote possibility that individuals can make a big difference in the larger scheme of things – this movie really proves it.

Do yourself a favour. Once you watch this movie, instead of thanking me, go out and pay it forward to three individuals. Who knows, it might change the world.

Some links: Internet Movie Database, Wikipedia, PIF Foundation, PIF Movement