Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst and alienate others—it’s the reality of the game. Subscribe to the theory that “nothing ventured is nothing gained” and forgive yourself in advance for inevitable screw-ups. Social media is just that: social.

Humans tend to be unpredictable, especially in groups. Anyone who dives into social media without accepting that the results will be a mixed-bag-learning-curve risks being prematurely discouraged at inevitable rejection. Hell, several record companies said “no” to Elvis. Not everyone is going to love you.

Do not lose your cool (or, stupid is as stupid does). This can’t be stressed enough. No matter what the appropriate PR crises response turns out to be, there is seldom equity in hasty emotional comebacks. It rarely works to respond during the heat of anger, so get a grip. When rejected, it’s normal to feel hurt, anger, sadness and even rage. Count to 350, wait until tomorrow, eat some comfort food, or find another way to chill out.

It’s true that some disasters require an immediate online response, but these instances are truly rare. There’s nearly always 5 minutes or 2 hours available to wait without impacting the ultimate outcome. Pay attention to emotional red flags and be the most mature party at the table.

Don’t anger the natives. Preempt debacles by holistically participating wherever online networking takes you. Many—OK, most—passionate social community members either dislike or downright hate marketers. Their concerns are valid in many cases because average-to-bad SMO wanna-be media marketing moguls seriously abuse the privileges of membership. Be a responsible social media marketer.

Reckless or selfish SMOs dilute the neighborhood content stream, wrecking it for everybody. This common phenomenon particularly irks long term tagging and bookmarking site users. Be cognizant of the norms. Give exponentially more than you take. Respect the indigenous cultural and join in to preserve what’s best about the community. Give a hoot—don’t content pollute. Never spam.

Cast your ego aside. A savvy lawyer gave me incredibly useful advice at my wedding. He said, “When my wife and I disagree, I tell her that she ‘might’ be right.” He pointed out that responding with a non-binding statement ceding to the other’s perspective really gives nothing away at all except respect. Success and peace is what matters, not who’s right.

When you are attacked in social media and every fiber in your body wants to throttle someone because they’re so totally wrong, check your ego and take a breath. It doesn’t matter if your side “wins” if the flamers have already burnt your reputation down. It’s rather difficult to unring a bell.

Pre-plan to deal with crisis & opportunity. Ideally, it’s best to have a contingency plan in place for when things hit the fan. We teach clients to create a designated PR council, of which we’re a member. Depending on the size of your organization, this could be as basic as running the situation by your spouse or as complex as assembling the board of directors. Regardless of what’s appropriate in your situation, think ahead and have your resources lined up and ready to go.

• Networking – The main problem with social media is that everyone wants to speak and no one wants to listen. The best way to network with people on twitter is Listen, Participate, Contribute and Evaluate. This is a constant process which you need to follow and when carefully done you will enjoy the juicy fruits.

• Branding – Social media is changing the branding exercise. Now bloggers know the brands by the people who work for them. Mere brand name does not always work. If you search for brands in twitter the most common thing that you will notice is brands are following more number of people than people following them. While if you search for the person of that similar brand there are more chances of getting vice versa result. In case you are wondering why the answer is they are not following the golden rules of Listen, Participate, Contribute and Evaluate.

• Research Tool – Whenever you have a doubt tweet about it. And very soon your followers answer to it. This also helps for research too.

• News that you use –Many of the big bloggers get their story from twitter. Besides this many news breaking on blogosphere is said to be from twitter.

• Traffic – This is one of the most common answers that you get from people when you ask them why are they on a social networking site or why do they tweet. At first there are very bright chances of you to get a decent traffic. But then again you should never forget that mere tweeting links will make your image as a spammer and not a real time networker. One must follow the golden rules as it will help him to understand the current trend, what people are looking for and much more.

Happy twitting!!!

• Open Window Media Player
• Then go to Tools | Options
• Select the Performance Tab
• Below click on the Advanced Button
• Uncheck “Use Overlays’
• Click Ok

Run your movie in any size or screen resolution. Use the standard ‘Print Screen Key’ Method as described and captured a snapshot from your favourite movie on windows media player without using any special multimedia software.

As their creative communication partner, we were given the responsibility of creating complete corporate identity solutions for them spanning across print and web medium. Right from logo designing to house styling to designing their corporate brochure and website. The challenge being, to create an identity for them that would set them apart in a highly competitive market.

The logo treatment itself is unique. We have used a combination of positive elements for its company branding- the color Violet or the color of visionaries, to depict the company’s strong experience; the bold typeface signifying strength of its team; the alphabet ‘A’ stylized in an energetic and vibrant orange to indicate its passion for growth.

The first step in making a dream home, office or construction into a reality is to find the right space. A space that can fit in your dreams perfectly, no matter how big or small your dreams are. This is the theme we have used for both the striking brochure design and the visually stunning website.  Designed as per international standards, the entire look is contemporary and smart, and blends well with their corporate image and beautifully captures the essence of Dreamz Realty’s vision of ‘space for everyone’.

To see their website click here

Sounds eerie? Then trust me, it looks spookier when you see it ‘happening’– on screen!

From the director of ‘The Sixth Sense’ comes another heart pounding thriller, ‘The Happening’. The movie begins with no clear warning. It just starts off with a very disturbing, dark tone as a series of chilling events happens across major American cities. Within minutes unfolds episodes of strange shocking deaths that defy reason and boggle the mind as people take their own lives voluntarily and so casually that it sends a quick shiver down your spine. And no, the director has not minced (no pun intended) the graphic details or left much to imagination here!

An uneasy and unsettling atmosphere has been set, enough to intrigue the viewer on what’s going to happen next. What is causing this sudden, total breakdown of human behaviour? And how…? Is it some kind of new terrorist attack, an experiment gone wrong or a diabolical toxic weapon?

But just then the suspense starts losing its grip – by shifting focus amidst these bizarre incidents on one couple going through a marital crisis. Elliot Moore (Mark Wahlberg) and his wife Alma (Zooey Deschanel) who realise that first they need to fight together – for their survival. But can this terrifying, invisible killer ever be outrun? They flee from the city with the hope of getting out of reach of the grisly, ever-growing attacks. Yet it soon becomes clear that no one and nowhere – is safe. In a dramatic ending, the events of ‘The Happening’ ultimately become the backdrop against which Elliot and Alma rediscover their love for each other.

After a few hits (‘Signs’, ‘The Village’) and misses (‘Lady in the Water’), M. Night Shyamalan seems to have played it safe this time. Though the opening of the movie is terrifying, the shock of it wears off soon and doesn’t carry on with the same momentum till the end. The movie hasn’t truly done justice to Shyamalan’s otherwise brilliant directorial vision. But never the less, it’s worth a watch.

Related links :

The Happening on IMDB