A hot cup of coffee in the middle of a fiery brain storming session.A quick bite before the next meeting with clients.An instant sip of lemon tea to refresh your mind.

Life has just become easier. Whether you wish to relish a drink or grab a quick snack or rent out a movie at the drop of coin, vending machines today make it possible, anytime, anywhere.

For nearly a decade, that’s what Plus Beverages have been making possible.

The Client Story

One of the biggest manufacturers of vending machines and India’s only premix makers, Plus Beverages has built a strong network in virtually every part of the world.

From stimulating tastes to refreshing aromas, Plus Beverages’ snacks and beverages vending machines offer an instant boost with its blend of premium quality, fresh taste and ease of maintenance. Over the years, the company has expanded its range to include newspaper vending machines, magazine vending machines and jewellery vending machines and has also introduced 100% natural beverage premixes in different pouch sizes.

The Challenge

The company had everything any leading organisation could ask for – a strong market presence, a solid customer base and a rich experience in the industry. But what they still hadn’t managed to do was encapsulate this goodwill that they enjoyed into a strong brand name – locally and internationally. Building the brand ‘Plus Beverages’ through a new online identity at par with international standards was the task assigned to us. Along with ensuring a search engine friendly website.

The Breakthrough

The duality of this project – creating an international quality website and at the same time ensuring it is search engine friendly, is what made this a challenge for us. By focusing on a complete brand building approach we were able to achieve this.

Keeping in mind the scope of selling to international audience, we took a different approach for this project – one that focuses more on soothing visual appeal. An uncluttered design with a right mix of interesting information to capture audience attention.

The design style is unconventional yet truly international and done to suit the taste of international audience. The brand ‘Plus Beverages’ comes across strongly in the entire website. The USPs of the vending machines like convenience and excellence in taste and quality has been highlighted right on the home page, making the products appear more interesting than just mechanical. Equal focus has also been given towards promoting its diverse range of premixes.

To have a taste of this brand, visit www.plusbeverages.com

In a period of recession, where resources are getting scarcer by the day, there is one industry that remains unaffected and has been steadily growing. And not surprisingly, this industry is based on harnessing one of the most abundant, and perhaps under utilised, natural resources – the wind power generation industry.

To know how we helped an upcoming, fast growing ‘green company’ create a brand name for itself, read on…

The Client story

A part of the prestigious Anil Dhirubhai Ambani Group (ADAG), Global Wind Power is an upcoming name in the wind power generation industry. The company has created a niche for itself in India in a short span of one year as wind turbine manufacturers for diverse sizes and capacities. With one of the best infrastructure set up in the world, and headed by a team of pioneers and experts in the industry, Global Wind Power was now looking to reach for new horizons.

Taking on the challenge

With the company looking out to expand its supplies to International market, what they required urgently was a platform that would present their competitive edge to the world. A brand image building was hence necessary, which could bring to limelight their complete range of solutions, product offerings and capacities, as well as provide required information to its target audience – be it clients, associates or prospective partners. And the challenge was to bring this all together on one visually impactful corporate website. This is where we stepped in.

The Breakthrough

The first step was to conceive the idea for a flash integrated website that focused on the company’s USPs and then designing it keeping the sensibilities of international audience in mind. We did away with the clutter and barrage of information and made it more structured and streamlined. At every stage, we took care to look into the intricacy of the details and drove the brand Global Wind Power through a strong, clear cut message. Thus shaping a corporate online identity that was in tandem with the company’s overall vision.

The result is a powerful website that makes a solid statement without being loud. So be it a client who is looking for a green solution, an oversees prospect who wants to understand more about the company or gather technical information, or a business associate who is interested in joining hands with Global Wind Power, this website offers everything they require, at a glance.

Visit www.gwpl.co.in to explore more.

There are moments in life when as a spectator of a work of brilliant art; you feel a sense of being ‘lost’ in the design. Art and creativity become one entity. Time and space seem to disappear. And all you are aware of is the beauty of creation and its soul.

One such amazing example of how creativity has manifested itself is the masterpiece designs by the famous Wildlife Sculpture Artist, Randall D.Boni. Carved using a chainsaw, these stunning wildlife designs are so life like and precise in detailing, giving a whole new meaning to the word designing. And all this from just a mere tree trunk!

Chainsaw carving is a rather modern form of wood carving that mixes wood carving with the large tool of a chainsaw. From whimsical to stylized to realistic, an ordinary piece of firewood is chiseled and transformed into something that will evoke an emotion within you. Each of the finely crafted pieces captures the movement and shapes of the artist’s imagination, inspired by nature’s beauty to create something magical.

Check out Randall D.Boni working his magic with some masterpiece chainsaw carvings here!