Archive for the 'Brands' Category

by Vishaal S Shah
on May 4th, 2007

Online Reputation Management

Protect Your Brand, Influence Consumer Perception.

Are you aware of what your customers are saying about you? What about your competitors?

Remember, information travels quickly across the internet.

You already know that consumers use the web to make buying decisions and not buying.

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by Vishaal S Shah
on May 4th, 2007

Glamorizing Toilet Brushes…

Re-branding from PHI Creative Solutions Pvt. Ltd.How do you re-brand a company that has been trenched for 30 years in the family business tradition?

How do you portray a company that is into cleaning and toilet brushes?

How do you create a marketing collateral that has got a universal appeal?

Well, it were with these challenges that we went to the designing table to design the product catalogue for Gala Brushes, India’s no. 1 brush exporter and one of the biggest player in this highly fragmented and unorganized market.

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by Vishaal S Shah
on Mar 6th, 2007

IBM – from inspiration to execution

“What makes you special?”

A company that lives, breathes and grows on innovation, this tagline from IBM is a reflection of its belief that innovation truly matters.

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by Vishaal S Shah
on Mar 6th, 2007

Introducing iPhone

Ok. So I confess I am a gadget freak.

Its not that I splurge on gadgets @ the drop of a hat. But here’s one gadget over which I wanna empty my pockets.

Its IPhone!!!

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by Vishaal S Shah
on Mar 6th, 2007

Can Pepsi make you “more happy”?!

Apparently so! Renown for its innovative marketing strategies, Pepsi is at it again – this time with a new tagline. And 35 unique can designs.

As part of its grand rebranding strategy Pepsi has unveiled its new campaign “More Happy”. Going the digital way with the launch of a series of interconnected websites from Tribal DDB/Dallas, the new concept is all about putting the power in the hands of the users.
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