A hot cup of coffee in the middle of a fiery brain storming session.A quick bite before the next meeting with clients.An instant sip of lemon tea to refresh your mind.

Life has just become easier. Whether you wish to relish a drink or grab a quick snack or rent out a movie at the drop of coin, vending machines today make it possible, anytime, anywhere.

For nearly a decade, that’s what Plus Beverages have been making possible.

The Client Story

One of the biggest manufacturers of vending machines and India’s only premix makers, Plus Beverages has built a strong network in virtually every part of the world.

From stimulating tastes to refreshing aromas, Plus Beverages’ snacks and beverages vending machines offer an instant boost with its blend of premium quality, fresh taste and ease of maintenance. Over the years, the company has expanded its range to include newspaper vending machines, magazine vending machines and jewellery vending machines and has also introduced 100% natural beverage premixes in different pouch sizes.

The Challenge

The company had everything any leading organisation could ask for – a strong market presence, a solid customer base and a rich experience in the industry. But what they still hadn’t managed to do was encapsulate this goodwill that they enjoyed into a strong brand name – locally and internationally. Building the brand ‘Plus Beverages’ through a new online identity at par with international standards was the task assigned to us. Along with ensuring a search engine friendly website.

The Breakthrough

The duality of this project – creating an international quality website and at the same time ensuring it is search engine friendly, is what made this a challenge for us. By focusing on a complete brand building approach we were able to achieve this.

Keeping in mind the scope of selling to international audience, we took a different approach for this project – one that focuses more on soothing visual appeal. An uncluttered design with a right mix of interesting information to capture audience attention.

The design style is unconventional yet truly international and done to suit the taste of international audience. The brand ‘Plus Beverages’ comes across strongly in the entire website. The USPs of the vending machines like convenience and excellence in taste and quality has been highlighted right on the home page, making the products appear more interesting than just mechanical. Equal focus has also been given towards promoting its diverse range of premixes.

To have a taste of this brand, visit www.plusbeverages.com

In a period of recession, where resources are getting scarcer by the day, there is one industry that remains unaffected and has been steadily growing. And not surprisingly, this industry is based on harnessing one of the most abundant, and perhaps under utilised, natural resources – the wind power generation industry.

To know how we helped an upcoming, fast growing ‘green company’ create a brand name for itself, read on…

The Client story

A part of the prestigious Anil Dhirubhai Ambani Group (ADAG), Global Wind Power is an upcoming name in the wind power generation industry. The company has created a niche for itself in India in a short span of one year as wind turbine manufacturers for diverse sizes and capacities. With one of the best infrastructure set up in the world, and headed by a team of pioneers and experts in the industry, Global Wind Power was now looking to reach for new horizons.

Taking on the challenge

With the company looking out to expand its supplies to International market, what they required urgently was a platform that would present their competitive edge to the world. A brand image building was hence necessary, which could bring to limelight their complete range of solutions, product offerings and capacities, as well as provide required information to its target audience – be it clients, associates or prospective partners. And the challenge was to bring this all together on one visually impactful corporate website. This is where we stepped in.

The Breakthrough

The first step was to conceive the idea for a flash integrated website that focused on the company’s USPs and then designing it keeping the sensibilities of international audience in mind. We did away with the clutter and barrage of information and made it more structured and streamlined. At every stage, we took care to look into the intricacy of the details and drove the brand Global Wind Power through a strong, clear cut message. Thus shaping a corporate online identity that was in tandem with the company’s overall vision.

The result is a powerful website that makes a solid statement without being loud. So be it a client who is looking for a green solution, an oversees prospect who wants to understand more about the company or gather technical information, or a business associate who is interested in joining hands with Global Wind Power, this website offers everything they require, at a glance.

Visit www.gwpl.co.in to explore more.

…Where innovation is all about finding newer ways to meet business challenges?

…Where the company is constantly reinventing itself to do more for customers?

TechBlocks, a leading innovative technology solutions firm based in Canada. Building on its years of experience, the company had evolved and grown multi-dimensional, and wanted this transition to reflect through a newly revamped identity. And we helped them do just that. Through a strong and unique brand positioning.

The main challenge for us in this project was to establish a unique branding approach which would reflect across the company’s various marketing collaterals. A complete brand building exercise.

The first step towards this was conceiving and framing the vision of the company into one short, simple and meaningful tagline – Do More. This tagline captures the essence of the company, its focus towards growing as a team and its promise to customers to always do more than just what is expected.

Building on this concept of Do More, the logo of TechBlocks was then designed. A striking combination of red, black and grey representing energy, power and leadership. The ‘O’ in the brand name is treated like a 3×3 grid of blocks, neatly arranged to form a larger block. The differential colors to the 5 blocks form a diagonally progressing arrow – depicting the direction of growth, the vision to ‘Do More’.

This signature style was adapted across its marketing materials – right from housestyling, word templates and powerpoint, to website and brochure.

Translating the concept of “Do more” visually, the website has taken an approach of sports theme – all depicting the action of stretching the boundaries of possibilities. And showing how TechBlocks goes that extra mile to Do More.

Reinforcing this brand positioning strongly, the brochure too has been depicted as a gateway to endless possibilities. Simple, concise and uncluttered, the design speaks for itself and conveys a lot without saying too much.

To explore more on TechBlocks, click here

One of our most recent projects was the designing of a website for Kal-Tame – a newly launched ‘zero calorie sugar substitute’ brand from Hexagon, the leading health and nutrition company.

Defying conventional approach of branding and designing for healthcare products, we have brought in a unique touch of fun, loads of vibrancy and a dose of interesting information to create a striking website for the brand Kal-Tame.

The concept of ‘zero calorie sugar substitute’ has been conveyed in this website through a unique messaging of ‘Freedom from calories’. The visuals portraying how one can stop fearing calories and tame it the healthy way with Kal-Tame. A message that appeals to young and the old alike, making it easier for the brand to communicate across all its target segments.

The USPs of this website are its strong product positioning, easy brand recall and approach of educating customers in a unique and interesting way about how to tame calories.

Looking to go slim the healthy way?! Check out Kal-Tame!

A company that is strong in technology, has a flawless process in place and is equally excellent in delivering what it promises. But just how do you make it easy for people to relate to? This was the challenge we came across while designing the website for one of the fastest growing providers of IT Infrastructure services, Syndrome Technologies.

Leaders in hi-end Networking solutions, what sets Syndrome apart is not just its niche expertise and cost effective solutions, but their ability to understand what clients require and delivering it with precision. The name ‘Syndrome’ stems from their ability to simplify any complex business networking needs, right from security issues to unified communication.

We took on the challenge of breaking Syndrome’s image as just a technology company and making it seem more approachable as a technology partner. In this website we bring to focus what Syndrome actually does for making life better for its customers – the 5 unique ways in which they help customers connect, network, perform, protect and communicate. And for this we have used a mix of abstract and human elements as the visual theme to neatly encapsulate Syndrome’s vantage point.

The design treatment of the entire website is simple, crisp and direct, with images that speak out to the customers and is easy for people to identify with. A clean, no frills layout adds on to its looks, style and corporate identity. Giving it a professional and international feel attune to their identity.

To know more visit www.syndrometech.net

Vertex Business Solutions Pvt. Ltd is a leading financial hub offering a variety of solutions for all types of loans – right from housing and mortgage, to business loans and SIDBI loans for    SMEs and Micro Financing. They assist both corporate and individual clients’ loan requirements, be it for buying or restructuring and have a strong working relationship with major banks in India. A division of Nirman Construction Group, their USP lies in providing customised solutions for any type of loans, for any amount, from any bank.

The website for Vertex Business Solutions has taken a brand building approach by showcasing their core service areas prominently. The mark of a good financial consultant is their ability, expertise and credibility in easy handling of loan requirements and ensuring smooth processing and handling. And these qualities come across strongly through this website.

The layout design has taken a classy, contemporary style with an international corporate look and feel. The flash follows a customer centric approach and instantly grabs attention by connecting directly with the target audience’s needs.

The entire website maintains a very professional look of a company that is customer friendly, knowledgeable, reliable and proficient in assisting customers with any loan needs, less than one roof.

To view this website click here

Flickboxing is an out and out ‘movie vs movie website’ started for two sole purposes – one to let people discuss movies through a fun filled community space, and two to enable a scientific analysis of movie ratings to make it more genuine.

We have designed this website around the above two aspects. Preparing a free-for-all battle ground for all ardent movie buffs. With the help of technology we have combined fun with ease of use to create a young and dynamic portal that bubbles with action.

Flick boxing allows you to vote for your favourite movies, compare movies, join an ongoing debate over movies or start off one on your own. And if you are a movie freak, there is no way you can afford to miss this!

Take a peek now! At www.flickboxing.com

And while you are at it, can you please tell us which one is better, Slumdog Millionaire v/s Revolutionary Road?

A simple, elegant and classy design captures the experience of a holiday with Kuoni. Taking you through the moments that make it so special. The visuals beckon you to explore the pages more for the kind of indulgence you can look forward to. The smooth navigation helps you just slip in and feel the magic of the holiday for yourself. And no matter what you are looking for, be it the beaches of Mauritius or an adventurous trekking expedition up the Everest or an Oriental tour, all information falls right into place at one click.

A complete internationally appealing look and feel – which is just what one would expect from India’s first and only holiday brand and the winner of the esteemed “World’s Leading Tour Operator? award for nine years.

To experience the holiday magic click here

The revamped website for Arch Pharma Labs is an insight into what drives Arch – its passion and quest to make life easier for its customers. And this is reflected in the website’s design treatment with a careful attention to details. Like the easy navigation style, the simple yet uncluttered layout which makes it easy on the eye to access information, and the unconventional visual treatment which underlines the company’s focus on service.

The strong tagline of ‘Ask Arch first’ emphasises its expertise and confidence of being a company that can answer and provide solutions for any questions its customers might have. Reinforcing its brand image as a customer driven company which believes strongly in building relationships.

The entire website has an international feel that appeals instantly to audience worldwide.

To view this website click here

The website for Ultra Display is purely product oriented, showcasing their range, diversity and ability to meet different needs of different industries. The flash intro here works like a product catalogue, offering a glimpse of what the company has to offer clients and urging them to explore more.

The brand building approach taken here is unconventional, yet interesting. Rather than just displaying products, here it shows the impact clients would get by using Ultra Display products. The visual treatment takes one through how the displays would appear from a customer’s view point. Giving a life like impression of how each product can be used for displaying and advertising at exhibitions and stalls.

The freshness of the company and its attitude towards customer needs has been clearly reflected in this website.

To view this website click here