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	<title>zahir.in &#187; Must visit</title>
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	<link>http://zahir.in</link>
	<description>a creative obsession...</description>
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		<title>See your Friends on a Map and get in Touch &#8211; Google Latitude</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/03/10/google-latitude-see-your-friends-on-a-map-and-get-in-touch/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/03/10/google-latitude-see-your-friends-on-a-map-and-get-in-touch/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:54:50 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[March 2009 - 1]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Tips-n-Tricks]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/02/10/google-latitude-see-your-friends-on-a-map-and-get-in-touch/</guid>
		<description><![CDATA[
Google launched its much-anticipated location-tracking service, Latitude, which uses the GPS hardware found in smart phones to pinpoint your position on a map and share that information with your friends. The where about can be tracked on a Google map using it’s My Location feature, either from a handset or from a personal computer. Besides [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Google Latitude" alt="Google Latitude" src="http://www.phicreativity.com/212/20090201/images/google-map.jpg" /><br />
Google launched its much-anticipated location-tracking service, Latitude, which uses the GPS hardware found in smart phones to pinpoint your position on a map and share that information with your friends. The where about can be tracked on a Google map using it’s My Location feature, either from a handset or from a personal computer. Besides the friend’s locations in Latitude you can also get in touch via SMS, Google Talk, Gmail, or by updating your status message.</p>
<p><strong>With Google Latitude, you can:</strong></p>
<p><span id="more-336"></span><strong>Share Location:</strong><br />
Location sharing starts only when both you and a friend agree. Invite friends via email or easily add them from your Gmail contacts.</p>
<p><strong>Control privacy:</strong><br />
You can share, set, or hide your location &#8211; or turn off Google Latitude &#8211; from the privacy menu. You can also hide your location or share only a city-level location with certain friends. For more information, see the Privacy FAQs.</p>
<p><strong>Share status:</strong><br />
Create a status message and upload your photo within Latitude. It also syncs directly with Google Talk. Check your friends&#8217; status messages to see what your friends are up to.</p>
<p><strong>Contact your friends:</strong><br />
Quickly contact your friends with an SMS, IM, or phone call. You can also get directions to lead you to your friends.</p>
<p>To know your friend where is <a target="_blank" title="Google Latitude" href="http://www.google.com/latitude/">click here</a></p>
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		<title>Connect. Share. Converse. At work. Online.</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/01/12/connect-share-converse-at-work-online/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/01/12/connect-share-converse-at-work-online/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 13:57:56 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[January 2009 - 1]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Tips-n-Tricks]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2009/01/12/yammer%e2%80%93connect-and-share-with-people-in-your-organization/</guid>
		<description><![CDATA[Right from the cubicles in Bangalore to the macs in France, if you have a team spread nationally or internationally and would like them to stay in touch – Viola – Yammer is here.
If Linkedin is to the corporate social networking, then Yammer is to corporate social Twittering.
The brain child of company called Geni, this [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Yammer - Connect &#038; Share" title="Yammer - Connect &#038; Share" src="http://phicreativity.com/212/20090101/images/yammer.gif" />Right from the cubicles in Bangalore to the macs in France, if you have a team spread nationally or internationally and would like them to stay in touch – Viola – Yammer is here.</p>
<p>If Linkedin is to the corporate social networking, then Yammer is to corporate social Twittering.</p>
<p>The brain child of company called Geni, this simple, easy to use tool works well for internal corporate communications. Working like a discussion board that allows employees the space to post a status update, ask a question, shares news, links, opinions, and information. Translating into better productivity for your company at the end of the day.</p>
<p><span id="more-331"></span>Yammer comes with the dual advantage of keeping employees stay connected on the go via mobile, no matter where they are, and is also accessible via SSL. And as its network is strictly defined by your company or organization’s email domain, only employees with a valid company email will have access. Ensuring complete privacy.</p>
<p>Connect. Share. Converse <a title="Yammer - Connect. Share. Converse" target="_blank" href="http://www.yammer.com">click here</a></p>
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		<title>Google co-founder Sergey Brin Launches Personal Blog TOO</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/22/google-co-founder-sergey-brin-launches-personal-blog-too/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/22/google-co-founder-sergey-brin-launches-personal-blog-too/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 11:03:38 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Readers Nook]]></category>
		<category><![CDATA[September 2008 - 2]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/22/google-co-founder-sergey-brin-launches-personal-blog-too/</guid>
		<description><![CDATA[Google Co-founder Sergey Brin has launched personal blog TOO located @ too.blogspot.com.
In his first blog post, he tries to explain the blog name: “Welcome to my personal blog. While Google is a play on googol, too is a play on the much smaller number &#8211; two. It also means “in addition”, as this blog reflects [...]]]></description>
			<content:encoded><![CDATA[<p>Google Co-founder Sergey Brin has launched personal blog TOO located @ too.blogspot.com.</p>
<p>In his first blog post, he tries to explain the blog name: “Welcome to my personal blog. While Google is a play on googol, too is a play on the much smaller number &#8211; two. It also means “in addition”, as this blog reflects my life outside of work.”</p>
<p><span id="more-299"></span>In the second blog post, he talks about how DNA startup 23andMe (co-founded by his wife Anne Wojcicki) has shown he has certain gene mutation that is tied to Parkinson’s disease. While the mutation is rare in people with this disease, in some ethnic groups it accounts for a substantial proportion of familial Parkinson’s. In other words, if you have it, there’s a fair chance you will get Parkinson’s.Here it is interesting to note that the blog is purely personal and you will hardly find any tips on Google!</p>
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		<slash:comments>0</slash:comments>
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		<title>Google Launches its Own Browser &#8211; Google Chrome</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/04/google-launches-its-own-browser-google-chrome/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/04/google-launches-its-own-browser-google-chrome/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 06:54:53 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[September 2008 - 1]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/09/04/google-launches-its-own-browser-google-chrome/</guid>
		<description><![CDATA[
Google has released its own browser. Google Chrome, as they call it, is based on Webkit rendering engine and introduces some novel approaches to interacting with web technologies. I must say, it is very exciting to see all of this happening.
Google chrome is powered by Google. The Google Chrome is built based on Apple’s Webkit [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Google Chrome" alt="Google Chrome" src="http://www.phicreativity.com/212/20080901/images/chrome-logo.gif" align="left" /></p>
<p>Google has released its own browser. Google Chrome, as they call it, is based on Webkit rendering engine and introduces some novel approaches to interacting with web technologies. I must say, it is very exciting to see all of this happening.</p>
<p>Google chrome is powered by Google. The Google Chrome is built based on Apple’s Webkit rendering engine &#038; is the same engine that fires the Apple Mac OS X’s Safari browser. Webkit is now used by Nokia Series 60 phones, Adobe, Iphone &#038; Google Android.<span id="more-295"></span></p>
<p>What will impress you the most is the instant start up and fast loading pages. Web apps also run really fast. Chrome is powered by V8, a more powerful JavaScript engine, to power the next generation of web applications. In Google Chrome one important difference is that the address bar is placed below the tab.</p>
<p>To download this browser <a title="Google Chrome Download" href="http://www.google.com/chrome" target="_blank">click here</a></p>
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		<title>Online Identity Corporate Human Resource Solutions Provider</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/21/online-identity-for-corporate-human-resource-solutions-provider/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/21/online-identity-for-corporate-human-resource-solutions-provider/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 05:05:54 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[July 2008 - 2]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/21/penta-consulting/</guid>
		<description><![CDATA[Penta Consulting Services is a company dedicated to rendering professional services in human resource management to organizations. They develop and nurture a healthy human resource climate, by providing training and development inputs on the various areas of human resource management.
The corporate website for Penta Consulting Services works on multiple levels, focusing on different requirements of [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" title="Penta Consulting Service" alt="Penta Consulting Service" src="http://www.phicreativity.com/212/20080702/images/penta-logo.jpg" />Penta Consulting Services is a company dedicated to rendering professional services in human resource management to organizations. They develop and nurture a healthy human resource climate, by providing training and development inputs on the various areas of human resource management.</p>
<p>The corporate website for Penta Consulting Services works on multiple levels, focusing on different requirements of the company. Firstly we have designed it with the purpose of creating more awareness among its target audience – corporate clients and SMEs. The simple structure, smooth navigation and easy on the eye design have all been chosen specifically for this purpose.sa</p>
<p><span id="more-276"></span>Secondly, we had to look at ways to enhance its corporate image online. A sober but sophisticated design with subtle style has enabled this. Further, we have used their pentagonal logo shape as an inspired design element on the website with an aim of promoting better brand recall.</p>
<p>Thirdly, the company is renowned as a partner in enhancing human capital value for organizational effectiveness. They wanted this USP to strongly come across their online identity. The reason why we have used real images of people engaged in interactive sessions, emphasising and showcasing their experience in people skill development.</p>
<p>To visit the website, <a target="_blank" title="Penta Consulting Services" href="http://www.pentaconsulting.in/">click here</a></p>
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		<title>Online Identity for Corporate Interior Designing Firm</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/online-identity-for-corporate-interior-designing-firm/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/online-identity-for-corporate-interior-designing-firm/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 12:38:25 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[July 2008 - 1]]></category>
		<category><![CDATA[Must visit]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/website-for-hr-management-company/</guid>
		<description><![CDATA[Renuka &#038; Associates provides design consultancy and project management services for both corporate offices and residential properties in India.
Renuka &#038; Associates are renowned for their outstanding expertise, comprehensive service and quality execution. We have tried to bring out this feel by building up their brand identity, online and offline.  We started off by designing their [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" title="Renuka Interior" alt="Renuka Interior" src="http://www.phicreativity.com/212/20080701/images/renuka-logo.gif" />Renuka &#038; Associates provides design consultancy and project management services for both corporate offices and residential properties in India.</p>
<p>Renuka &#038; Associates are renowned for their outstanding expertise, comprehensive service and quality execution. We have tried to bring out this feel by building up their brand identity, online and offline.  We started off by designing their stylishly elegant logo and business card as a part of house styling. We have also recently designed and launched their website.</p>
<p><span id="more-270"></span></p>
<p>The website for this firm primarily focuses on showcasing the portfolio of this leading architectural firm in an interesting and impressive manner. For this, we have chosen a classy design approach, with emphasis on the firm’s service range right on the home page. The layout is neat and uncluttered with a global appeal to it. And the styling is simple yet exudes sophistication, well in tune with the vision of the firm.</p>
<p>To explore the website <a title="Renuka Interiors" target="_blank" href="http://www.renukainteriors.com/">click here </a></p>
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		<title>Website for India’s Premier Corporate Learning and Development Service Provider</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/website-for-indias-premier-corporate-learning-and-development-service-provider/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/website-for-indias-premier-corporate-learning-and-development-service-provider/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 11:46:55 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[July 2008 - 1]]></category>
		<category><![CDATA[Must visit]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/07/04/website-for-india%e2%80%99s-premier-corporate-learning-and-development-service-provider/</guid>
		<description><![CDATA[
Free Choice Enterprises Pvt. Ltd. is a premier corporate learning and development service provider in India catering exclusively to the needs of corporate firms and small and medium enterprises. The biggest USP of their highly effective learning programs is that it is customized and designed in line with each organisation&#8217;s needs &#038; business goals.
The company [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Free Choice Enterprises" title="Free Choice Enterprises" src="http://www.phicreativity.com/212/20080701/images/free-choice.gif" /></p>
<p align="left">Free Choice Enterprises Pvt. Ltd. is a premier corporate learning and development service provider in India catering exclusively to the needs of corporate firms and small and medium enterprises. The biggest USP of their highly effective learning programs is that it is customized and designed in line with each organisation&#8217;s needs &#038; business goals.</p>
<p>The company required a website that would act as an informative branding tool and showcase their wide expertise in training programs that ranges across critical organisational functions such as Leadership, Sales &#038; Marketing, Finance and HR. Keeping this in mind; we have designed a website that highlights its competitive advantage, strengths and excellent expertise. And the theme used for this is ‘Growth, Balance and Transformation’ &#8211; the three focus areas that the company believes.</p>
<p><span id="more-267"></span></p>
<p>A stylish and unconventional approach makes this website visually striking, enhancing its look of a professionally managed company with flexible learning methodologies. The design treatment itself has a very international appeal to it. The entire structure is classy yet simplistic and enables easy navigation.</p>
<p>To visit the Free Choice website, <a target="_blank" title="Free Choice Enterprises" href="http://fce.co.in">click here</a></p>
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		<title>Website for Real Estate Broking Company</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/23/website-for-real-estate-broking-company/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/23/website-for-real-estate-broking-company/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 10:16:58 +0000</pubDate>
		<dc:creator>Vishaal S Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[Client Portfolio of PHI]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[June 2008 - 2]]></category>
		<category><![CDATA[Must visit]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/23/website-for-real-estate-broking-company/</guid>
		<description><![CDATA[Dreamz Realty Solutions Pvt Ltd is a professionally managed Real Estate Broking Company in India providing end to end solutions for all transactions relating to purchase / sale / lease of commercial, residential properties and plots. They cater to Corporate as well as Individuals.
As their creative communication partner, we were given the responsibility of creating [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Dreamz Realty Solutions" title="Dreamz Realty Solutions" src="http://matrix/websites/212-degree/www/20080602/images/dreamz-logo.gif" />Dreamz Realty Solutions Pvt Ltd is a professionally managed Real Estate Broking Company in India providing end to end solutions for all transactions relating to purchase / sale / lease of commercial, residential properties and plots. They cater to Corporate as well as Individuals.</p>
<p>As their creative communication partner, we were given the responsibility of creating complete corporate identity solutions for them spanning across print and web medium. Right from logo designing to house styling to designing their corporate brochure and website. The challenge being, to create an identity for them that would set them apart in a highly competitive market.</p>
<p><span id="more-262"></span></p>
<p>The logo treatment itself is unique. We have used a combination of positive elements for its company branding- the color Violet or the color of visionaries, to depict the company’s strong experience; the bold typeface signifying strength of its team; the alphabet ‘A’ stylized in an energetic and vibrant orange to indicate its passion for growth.</p>
<p>The first step in making a dream home, office or construction into a reality is to find the right space. A space that can fit in your dreams perfectly, no matter how big or small your dreams are. This is the theme we have used for both the striking brochure design and the visually stunning website.  Designed as per international standards, the entire look is contemporary and smart, and blends well with their corporate image and beautifully captures the essence of Dreamz Realty’s vision of ‘space for everyone’.</p>
<p>To see their website <a title="Dreamz Realty" target="_blank" href="http://www.dreamz-realty.com/">click here</a></p>
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		<title>The Great Online Photo Sharing Flickr Tools</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/09/the-great-online-photo-sharing-flickr-tools/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/09/the-great-online-photo-sharing-flickr-tools/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 07:15:31 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[June 2008 - 1]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Tips-n-Tricks]]></category>

		<guid isPermaLink="false">http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/09/the-great-online-photo-sharing-flickr-tools/</guid>
		<description><![CDATA[
Flickr.com is a popular online photo sharing and networking website and gives you powerful photo sharing experience with amazing tools and services.  Flickr is a transformation in photo sharing and organization, making image management an easy, natural and collaborative process. You can put comments, notes and tags on your photos, post to any of [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Flickr" title="Flickr" src="http://www.phicreativity.com/212/20080601/images/flicks.gif" /></p>
<p><a target="_blank" title="Flickr" href="http://www.flickr.com/">Flickr.com</a> is a popular online photo sharing and networking website and gives you powerful photo sharing experience with amazing tools and services.  Flickr is a transformation in photo sharing and organization, making image management an easy, natural and collaborative process. You can put comments, notes and tags on your photos, post to any of your blog, share and more!</p>
<p><span id="more-259"></span>Flickr forums provide help and support to Flickr member to ask questions, suggest features or report a bug.<br />
Listed below are some of the official Flickr tools which will help you to experience excellent photo sharing online.</p>
<p><a title="Flickr Tools" target="_blank" href="http://www.flickr.com/tools/">Flickr Uploadr</a> for Windows XP, 2000, ME and 98 &#8211; Download an exe file that allows you to publish photos directly from your computer. Just drag and drop in your photos!</p>
<p><a title="Flickr Photos" target="_blank" href="http://www.flickr.com/photos/search/">Flickr Photo Search</a> &#8211; search by titles and tags<br />
<a title="Flickr Organize" target="_blank" href="http://www.flickr.com/photos/organize/" /></p>
<p><a title="Flickr Organize" target="_blank" href="http://www.flickr.com/photos/organize/">Flickr Organizer </a>- tool to create sets which help you organize photos.<br />
<a title="Flickr Messages" target="_blank" href="http://www.flickr.com/messages.gne" /></p>
<p><a title="Flickr Messages" target="_blank" href="http://www.flickr.com/messages.gne">Flickr Mail </a>- email service for user for free<br />
<a title="Flickr Tags" target="_blank" href="http://flickr.com/photos/tags/" /></p>
<p><a title="Flickr Tags" target="_blank" href="http://flickr.com/photos/tags/">Popular Tags </a>- a collection of popular tags on Flickr</p>
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		<title>Study says Web 2.0 works wonders for integrating brand &amp; direct marketing</title>
		<link>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/09/study-says-web-2-0-works-wonders-for-integrating-brand-direct-marketing/</link>
		<comments>http://zahir.in/web-designing-india/outsource-to-india/website-developers/2008/06/09/study-says-web-2-0-works-wonders-for-integrating-brand-direct-marketing/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 07:11:50 +0000</pubDate>
		<dc:creator>Malay Shah</dc:creator>
				<category><![CDATA[212 Degrees]]></category>
		<category><![CDATA[June 2008 - 1]]></category>
		<category><![CDATA[Must visit]]></category>
		<category><![CDATA[Readers Nook]]></category>

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		<description><![CDATA[Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception and generates sales and leads, according to a new report.
Web 2.0 includes blogs, virtual words, social networks, user-generated content, RSS feeds and Wikis.


Key findings [...]]]></description>
			<content:encoded><![CDATA[<p>Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception and generates sales and leads, according to a new report.</p>
<p>Web 2.0 includes blogs, virtual words, social networks, user-generated content, RSS feeds and Wikis.</p>
<p><span id="more-258"></span></p>
<div style="text-align: center"><img width="450" height="453" title="Web Works" alt="Web Works" src="http://www.phicreativity.com/212/20080601/images/web2.jpg" /></div>
<p>Key findings from the study of B2B and B2C DM marketers who use Web 2.0:</p>
<p>•    Elements most use by Web 2.0 direct marketers are (in order) blogs, online video, user-generated content and social networks</p>
<p>•    Despite being relatively new, Web 2.0 is apparently recognized as a brand-building channel:</p>
<ul>
<li>84% of respondents use it to raise brand awareness.</li>
<li>82% use Web 2.0 tools to increase brand preference.</li>
</ul>
<p>•    New media is used for direct marketing as much as it is for brand building:</p>
<ul>
<li>83% use Web 2.0 to generate sales.</li>
<li>80% use it to generate leads.</li>
</ul>
<p>•    Most marketers realize the opportunities that new media create for integrating DM and brand:</p>
<ul>
<li>85% of respondents use Web 2.0 to engage their customers and rate it as a highly effective mechanism for customer engagement (average rating is 5.3)</li>
<li>84% of our respondents use Web 2.0 to create a community of loyal customers, and they find it very effective for doing so (the average rating is 5.0).</li>
</ul>
<p>•    82% of respondents allocated a quarter or less of their marketing budget toward Web 2.0.</p>
<p>•    70% of those who report that they are experts in interactive marketing also allocate about a quarter of their budget to Web 2.0.</p>
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