Archive for the 'Readers Nook' Category

by Vishaal S Shah
on Apr 28th, 2009

Your Brand vs the Internet

A couple of incidents this week demonstrated the power of the Internet’s viral nature to damage or destroy otherwise well established brands. And fast.

The two incidents of note here are the Amazon.com brouhaha, commonly known to Twitter hipsters as “#amazonfail,” and a YouTube video posted by two Domino’s Pizza employees, which led to them both being charged as felons and issued a blow to the Domino’s name.

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by Vishaal S Shah
on Mar 23rd, 2009

Role of Social Networking in Modern Business

What is the importance of social networking? Does your small business really need to become an active participants in social networks?

With the Internet now integrated into nearly all aspects of everyday business use, many business owners are recognizing the important role that social networking can play in the world of entrepreneurship.

Importance of Social Networking

Social networking can help a business gain contacts, clients, and increased public awareness. Even entrepreneurs who run small businesses from their homes can take advantage of this resource to set up a global presence. To make the most of social networking, it’s important to fully understand the concept of social networking and how it can be applied in ways that will help you grow your business.

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by Vishaal S Shah
on Mar 10th, 2009

Mobile Social Networking Booming

The number of people using their mobile phones to access social networking sites such as Facebook and Bebo and keep in constant touch with their friends has rocketed this year. The mobile phone company did not even keep count of the number of its customers that were using their phones to access social networking sites a year ago, as there was little interest. By the end of September, however, 640,000 of its UK users were accessing a social networking site every month.

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by Vishaal S Shah
on Jan 28th, 2009

What is Blog?

What is Blog?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation.

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by Vishaal S Shah
on Jan 28th, 2009

Will the Slumdog Millionaire win again?

Slumdog MillionaireThe world is talking about it. The critics are raving by it. And the Oscar award jury 2008 has set its eyes on it.

Danny Boyle’s movie Slumdog Millionaire has been sweeping away a lot of awards this season. And putting India in the spotlight with its heartbreaking yet exhilarating tale of an orphan who rises from rags to riches on the strength of his lively intelligence.

Just like the city Mumbai in which this story is set, the movie brims and overflows at a breathless pace telling the story of Jamal, a poor, bright-eyed, mischievous youth and his even more boisterous older brother, Salim. In a horrifying turn of events, the two youngsters’ lives change in front of their eyes when their mother is killed during a riot. Alone, they turn to the streets, becoming “slumdogs.? A ray of sunshine comes into their lives when they befriend another orphan, the feisty young girl Latika, and soon the three are inseparable. Adventure follows as the trio strives to survive the cutthroat life of contemporary India. But do they last together?

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by Vishaal S Shah
on Jan 12th, 2009

YES to YES MAN!

YES MANAt a time where the world is cynical and people are skeptical about trusting the person sitting right next to them, here comes an amusing story of a man who accepts everything life brings – uninhibitedly!

Based on a true story and an adaptation of the 2005 book The Yes Man by British humourist Danny Wallace, the film Yes Man is the choice film to lift one’s spirits in the doom and gloom of the credit crunch. A sweet romantic comedy directed by Peyton Reed, ‘YES Man’ brings with it a lot of smiles and a feeling of positivity.

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by Vishaal S Shah
on Dec 30th, 2008

World’s Most Searched Topics in 2008

The end-of-the-year list frenzy has begun everywhere with the years most favourite and not so favourites being charted out. Even as the countdown for New Year starts, it’s great to look back and reminisce the year that’s gone by and seen so much. From the US Presidential elections to the Olympics, this was definitely an eventful year giving the world ample topics to hear, discuss and know more about online. So what has the world been searching for online the most during the last 366 days?

The Google Zeitgeist 2008 list shows global trends of what the world has its eyes on, and also give fascinating insight into local cultures and national psyches.

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by Vishaal S Shah
on Dec 30th, 2008

Top 10 Gadgets of 2008

Imagine this.

A chair that is engineered to understand your body.

A gorgeously designed handset that lets you carry the world in your pocket.

A gigantic 50 inches of laser powered television that helps you save the world.

Sounds like gadgets straight out of a James Bond movie? Well, we are actually talking about the top 10 gadgets of 2008 that have wooed the world with its style, functionality, design sensibility and performance.

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by Malay Shah
on Dec 15th, 2008

India Globally 4th in Internet Penetration

81 million Internet users in the world but India are at the 4th place globally. Figure is arrived at but for a country with at least 300 million of working population and many more to join, the figure looks less yet promising. US which has a population of 300 + million have 220 million Internet users.

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by Malay Shah
on Dec 15th, 2008

Why Search Engine Marketing is so Important Today?

Benefits of Search Engine Optimization

It is very essential for your company’s marketing strategy over the web. Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web. As the survey shows that 85% of Internet users find websites through search engines. To make your business more successful online, you need to start a search engine optimization campaign.

If you aren’t in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most important search engine in the world today.

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