Archive for the 'Search Engines' Category

by Malay Shah
on Oct 6th, 2008

Search Engines for Finding People Online

A Web search engine is a search engine designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. Some search engines also mine data available in newsbooks, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. The following are search engines for finding peoples online:

ZoomInfo is the premier business information search engine for information on people, companies, products, services and jobs. ZoomInfo collects and organizes information from the Web and makes it available to you with fresh, comprehensive and objective ZoomInfo profiles.

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Optimizing a website for search engine optimization isn’t particularly difficult. It’s usually just a matter of knowing what to do, how to do it and having the time to get it done. Also, optimizing a website isn’t particularly easy either.

I’ve always been a lover of checklists and over the last couple of years I’ve been jotting down together checklists for all kinds that pertains to website optimization. Find below my website optimization checklist covering most important aspects of your website – domain name, content and architecture.

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by Malay Shah
on Sep 4th, 2008

Google Launches its Own Browser – Google Chrome

Google Chrome

Google has released its own browser. Google Chrome, as they call it, is based on Webkit rendering engine and introduces some novel approaches to interacting with web technologies. I must say, it is very exciting to see all of this happening.

Google chrome is powered by Google. The Google Chrome is built based on Apple’s Webkit rendering engine & is the same engine that fires the Apple Mac OS X’s Safari browser. Webkit is now used by Nokia Series 60 phones, Adobe, Iphone & Google Android. Continue Reading »

If you are exploring new medium for your marketing efforts, then read on. There is lot of buzz regarding mobile marketing in India. With more than 200 million (CDMA and GSM) mobile subscribers, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option.

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

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by Malay Shah
on Jul 21st, 2008

New Feature in Google Keyword Tool

Google AdWords has added search volume statistics to its Keyword Tool. Non-AdWords publishers can use this Keyword tool to generate and refine relevant keywords that best suits a publisher’s business, product or service. These keywords can then be added into the publishers’ campaign.

With search volume data availability, AdWords publishers can easily estimate the number of search queries that matched the publishers’ campaign keywords when users performed searches on Google and its search network. The search volume data provides better insight into particular keywords’ monthly and average search volumes as compared to previous keyword tool.

Link: https://adwords.google.com/select/KeywordTool

Viral marketing is considered as one of the most powerful methods of internet marketing and advertising. It refers to the method of promoting your products and services through the suitable distribution. This marketing technique is not just one of the successful online marketing methods but also considered as most economical method.

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an internet advertising campaign to succeed. Have a look at the following:

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by Malay Shah
on Jul 7th, 2008

Google Gets Better @ Flash

Adobe has been working to make Flash more indexable by search engines like Google, Yahoo and MSN. Google has recently rolled out better code for Flash, e.g. you’re now more likely to see useful snippets on Flash pages in Google’s search result pages.

Adobe has opened up the specifications for PostScript, Adobe’s font standards and their Acrobat/PDF format. Very few companies have been able to open up their specifications and still compete successfully against powerful competitors. Search Engine community is happy with this most recent change by Adobe and it will make things easier for search engines to index content in Flash files.