ZoomInfo is the premier business information search engine for information on people, companies, products, services and jobs. ZoomInfo collects and organizes information from the Web and makes it available to you with fresh, comprehensive and objective ZoomInfo profiles.

yoName turns your computer into a private detective. Look for anyone you want. You can even look them up by a username or an email address! If they’re on any of the big-time networks like MySpace or Facebook, yoName will find them. Look up friends, family, ex-es. Look up yourself and see if someone’s impersonating you.

Pipl’s query-engine helps you find deep web pages that cannot be found on regular search engines. Unlike a typical search-engine, Pipl is designed to retrieve information from the deep web, our robots are set to interact with searchable databases and extract facts, contact details and other relevant information from personal profiles, member directories, scientific publications, court records and numerous other deep-web sources. Pipl is not just about finding more results; we are using advanced language-analysis and ranking algorithms to bring you the most relevant bits of information about a person in a single, easy-to-read results page.

I’ve always been a lover of checklists and over the last couple of years I’ve been jotting down together checklists for all kinds that pertains to website optimization. Find below my website optimization checklist covering most important aspects of your website – domain name, content and architecture.

For your website domain:

•    Short and easy to remember
•    Use product or service Keywords
•    Website.com automatically redirects to www. version
•    Home page redirect to root URL
•    Filenames with no underscores
•    Registered for more than 5 years

For your website content:

•    Only customer focused
•    Grab the visitor’s interest
•    Tie need to benefits
•    Justify and call for action
•    Get to the best things quickly
•    Reading level is appropriate
•    Benefits and features
•    Explain industry jargons
•    No typo, grammar or spelling errors
•    Contain internal contextual links
•    Link out to authoritative sources
•    Enhancing keyword usage

For website architecture:

•    Validate CSS
•    Validate HTML
•    Flat directory structure
•    Right robots.txt file
•    Proper site hierarchy
•    Unique title for each page
•    No use of frames
•    Title reflects webpage information and heading
•    Alt tag for images
•    Unique description on each page

Google has released its own browser. Google Chrome, as they call it, is based on Webkit rendering engine and introduces some novel approaches to interacting with web technologies. I must say, it is very exciting to see all of this happening.

Google chrome is powered by Google. The Google Chrome is built based on Apple’s Webkit rendering engine & is the same engine that fires the Apple Mac OS X’s Safari browser. Webkit is now used by Nokia Series 60 phones, Adobe, Iphone & Google Android.

What will impress you the most is the instant start up and fast loading pages. Web apps also run really fast. Chrome is powered by V8, a more powerful JavaScript engine, to power the next generation of web applications. In Google Chrome one important difference is that the address bar is placed below the tab.

To download this browser click here

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

Let’s see how they can benefit to your current marketing efforts:

With search volume data availability, AdWords publishers can easily estimate the number of search queries that matched the publishers’ campaign keywords when users performed searches on Google and its search network. The search volume data provides better insight into particular keywords’ monthly and average search volumes as compared to previous keyword tool.

Link: https://adwords.google.com/select/KeywordTool

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an internet advertising campaign to succeed. Have a look at the following:

1. Distributing free software

Anything useful and free gets an instant fan base on the Internet. Provide online users with any software that they need for free even for a limited time and they will surely grab it.

When using free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free.

2. Providing free email account

This is what Microsoft did to initially launch Hotmail. They put in a teaser at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private e-mail account.

The word free has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for a free Hotmail account.

3. Providing free web space

Personal web logs have become the entire buzz on the Internet.

There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments.

This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal.

4. Offering free consultation

Most online users do not know exactly where to go for consultations about web services or other services in various fields.

Free online consultation web sites require you to enter your name, e-mail address and other pertinent information and this would help add up to your subscribers and customer base.

5. Free screensavers

You cannot browse through the Internet and not find popup advertisements about free screensavers. This is one way of getting the user e-mail address for a company to start building a solid customer base.

Getting online users to take advantage of free screensavers, as well as emoticons or other downloadable that they can use on their computers is one of the most effective techniques used in viral marketing.

By applying these viral marketing techniques to promote your products and services, you will surely generate traffic to your web site, build a huge and solid customer base, add to your sales and contribute towards the success of your company.

Adobe has opened up the specifications for PostScript, Adobe’s font standards and their Acrobat/PDF format. Very few companies have been able to open up their specifications and still compete successfully against powerful competitors. Search Engine community is happy with this most recent change by Adobe and it will make things easier for search engines to index content in Flash files.