Archive for the 'Social Media' Category

by Vishaal S Shah
on Mar 23rd, 2009

Role of Social Networking in Modern Business

What is the importance of social networking? Does your small business really need to become an active participants in social networks?

With the Internet now integrated into nearly all aspects of everyday business use, many business owners are recognizing the important role that social networking can play in the world of entrepreneurship.

Importance of Social Networking

Social networking can help a business gain contacts, clients, and increased public awareness. Even entrepreneurs who run small businesses from their homes can take advantage of this resource to set up a global presence. To make the most of social networking, it’s important to fully understand the concept of social networking and how it can be applied in ways that will help you grow your business.

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Balloon ExhibitionEver seen a flying car? Or what about a floating castle? Or maybe a gigantic frog that is twice the size of a dinosaur?!

No, we are not talking about any latest block buster flick or characters from the best selling science fiction. We are talking about ‘floating’ ads or hot air balloon designs.

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by Malay Shah
on Aug 18th, 2008

12 Places to Find What is Popular Online

Find below a list of search engines and portals which track world’s hottest trends-

HOT in search:

• Google trends (updates throughout the day)
• Yahoo buzz (reflects daily buzz score)
• Top searches: (gives weekly data for most searched 
   keywords at
• hot searches
• Daily MSN A-list

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Let me share some interesting facts from the world of social networking websites. Facebook is most popular in Turkey and Canada, Friendster and Imeem are most popular in the Philippines, Twitter is most popular in Japan, Orkut is more popular in Iran than it is in the United States and LinkedIn is most popular in India!

To say this, these results have been compiled using a new tool called Google Insights for Search, which analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered.

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If you are exploring new medium for your marketing efforts, then read on. There is lot of buzz regarding mobile marketing in India. With more than 200 million (CDMA and GSM) mobile subscribers, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option.

Internet being more of interactive medium, it’s become the first choice for the advertisers to glue in their target audience and communicate the message to them effectively. Of late, internet advertising has seen a humongous growth in advertising, advertisers spent around Rs 234 crores on internet in 2006-07 (Source: IAMAI)

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by Malay Shah
on Aug 4th, 2008

Top 15 Web Properties in India

comScore has released statistics for top web properties in India for the month of May 08. The numbers throw up some interesting facts. For one, Google has overtaken the Numero Uno position from Yahoo that it had held since the start. Last year they were neck to neck with roughly 14.5 monthly Pageviews (Yahoo slightly higher); however Google sites saw a growth of 35% as against Yahoo’s 27% notching the top position.

It grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).

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Many marketers and companies are concerned with potentially negative results and cited fear of user-generated negativity as a primary factor limiting willingness to venture into social media. Here are key tactics for using social media as a lever for reputation management.

Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst and alienate others—it’s the reality of the game. Subscribe to the theory that “nothing ventured is nothing gained” and forgive yourself in advance for inevitable screw-ups. Social media is just that: social.

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by Malay Shah
on Jun 23rd, 2008

Twitter – a powerful social media platform

Twitter, a micro blogging site, is a powerful social media platform. Here are few points on how the one can use twitter.

  • Networking – The main problem with social media is that everyone wants to speak and no one wants to listen. The best way to network with people on twitter is Listen, Participate, Contribute and Evaluate. This is a constant process which you need to follow and when carefully done you will enjoy the juicy fruits.

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