by vishaal.s.shah
on Jul 8th, 2011

Tagline Trauma !!!

Supposedly an Open Letter to James Thatcher, Brand Manager, Proctor and Gamble

Dear Mr. Thatcher,

I have been a loyal user of your Always maxi pads for over 20 years, and I appreciate many of their features. Why, without the LeakGuard Core™ or Dri-Weave™ absorbency, I’d probably never go horseback riding or salsa dancing, and I’d certainly steer clear of running up and down the beach in tight, white shorts. But my favorite feature has to be your revolutionary Flexi-Wings. Kudos on being the only company smart enough to realize how crucial it is that maxi pads be aerodynamic. I can’t tell you how safe and secure I feel each month knowing there’s a little F-16 in my pants.

Continue Reading »

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by Vishaal S Shah
on Jun 15th, 2010

Love, Sadhu Aur Dhoka

What is it that attracts the young and the old, the rich and the poor, the innocent and the greedy, the smart and the naïve equally to Godmen or Sadhus, as they are commonly known as? I think it is the lure of the promise.

Like the proverbial forbidden fruit, it is a temptation that what ever you desire will come true if you just cross the line from being a non believer to an ardent follower.


Today, there is an alarming increase in the number of Godmen who are being revealed as hypocrites and fakes and whose motives are far from being spiritual and altruistic. Almost one in very ten ashrams you see around is an abode woven with sexual scandals, lies, dark secrets, and horrific tales of torture and deceit. And sadly, a majority of the victims are children and women.

Many of these so called spiritual leaders in India are self-proclaimed men of God. They lure people and entrap them with spiritual hoodoo and magical promises – of love, a better job, sudden fortune, marital bliss, instant rise to powerful positions, the blessing of a child, cure from chronic illness, success in business and so on. And in return, these fake Godmen enjoy obscene money, power, expensive gifts and sexual favours even. Continue Reading »

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by Vishaal S Shah
on Jun 15th, 2010

Ready for a soggy free, steaming hot pizza experience?!

Here’s an innovation that will make a pizza lover’s experience all the more delightful. Ventit is a leading manufacturing company that has come up with a completely innovative product – a fully enclosed but well ventilated corrugated pizza deliver box. Just what you need to ensure your pizzas are delivered fresh from the oven, without the fear of contamination. Continue Reading »

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ABPS is India’s largest Packaging specialized Reprographic Studio. Unilever India’s official Pre-Media partners since the last 10 years, ABPS provides complete gamut of pre-media services by combining the best in class technology with finest quality.

By revamping its website, the company wanted to shift focus from just its services to include a larger picture about its competency and leadership. Continue Reading »

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by Vishaal S Shah
on Jun 15th, 2010

Three Key Tactics to Ensure ROI for Your Website

To real estate professionals, those three words represent the most important factors for determining the desirability of a property and the success of a business.

Successful business owners understand the value of location, and they will go to great lengths to find the right storefront. They will analyze demographics, map competitors, consider parking access and exterior lighting, ensure adequate transportation routes, and check a multitude of other factors before renting or buying a piece of commercial real estate.

Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few Web pages together and expect business to start flowing.

You wouldn’t build your business in the middle of the woods and expect business to flow, right? So unless you’re a lumberjack, it will take a lot more than a website to generate new leads and sales for your business.

For your website to deliver a return on investment, you need an integrated Internet-marketing strategy designed to attract visitors, convert them into leads or sales, and nurture and retain those new leads and customers.
Continue Reading »

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by Vishaal S Shah
on Jun 15th, 2010

Where is Net Privacy Headed in 2010?

The issue of Internet privacy has a broad spectrum of views, from ‘you have none, get over it’ to almost militant paranoia. Most folks fall somewhere in between, as is often the case, but even if you are blasé about the situation, with so many cases of identity theft, you’d be a fool to ignore it.

However, 2010 may be the year the government gets on the stick and makes some changes. eSecurity Planet has the details.

For consumer groups that concern themselves with Internet privacy, the efforts to press policymakers to enact regulations or pass laws setting boundaries for collecting data online recall the plight of the long-suffering Brooklyn Dodgers fan: “Wait ’til next year” serves as a fitting mantra for both. Continue Reading »

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by Vishaal S Shah
on Jun 15th, 2010

Life like tree art!

They appear so real that for a second you almost expect them to blink! We are talking about these amazing tree art! Continue Reading »

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by Vishaal S Shah
on Dec 28th, 2009

Hotspots for 2010 celebrations


Here comes the end of another year and the beginning of a new one! And the world is already checking out the most happening places to ring in the New Year! As the jubilation happens and conversations, food & drinks flow aplenty, the one question you should be asking yourself is what is it that you want to be different about this year’s celebrations.

Want to enjoy a quite toast with close friends and family or ready to experiment in something exciting and all new?! Looking forward to an all night party on New Year’s Eve or a break from all the noise and cacophony in some blissful resort where you can welcome the first sunrise of 2010? Continue Reading »

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by Vishaal S Shah
on Dec 28th, 2009

Rebranding of Enaltec Labs for an international audience

View more presentations from 212degree.

Enaltec Labs is a world class API supplier set up by a group of young professionals with the specific objective of providing the critical India advantage to generic formulators across the world.

Enaltec was one of the participants this year’s at CPhI Worldwide Exhibition, a leading international convention on pharmaceutical ingredients and intermediates. With 1,500 exhibiting companies from over 110 countries and over 25,000 industry professionals as visitors, this exhibition offered the company a huge international platform to showcase their strengths and capabilities. Continue Reading »

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by Vishaal S Shah
on Dec 28th, 2009

Branding a legacy of trust

View more presentations from 212degree.

Bhutra Group is a leading name in construction and real estate business with over 3 decades of experience. With the change in management into the hands of its second generation, the client wanted a complete brand makeover, switching from its traditional style and approach to something that’s more contemporary and appealing.
Continue Reading »

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