by Vishaal S Shah
on Jul 17th, 2007


Welcome to the very own blog of “PHI”

The first question that’s popping up in your head is what is Zahir? Why not PHI-Blog or PHI-Creative-Blog…or anything obvious.

Zahir means obsession…an obsession so strong that you are totally blinded with it. You see nothing else but the object of your obsession.

For us at PHI, creativity is an obsession. Everything that we think, speak or do revolves around it!

Creativity is different for different people. For some it is freedom to do things differently and get away with it. For others it is a complete and total freedom to express. However, for us it is all this and more.

We define creativity by the fact that it places you distinctly in an over crowded world.

We measure creativity with the fact that how much is it accepted and appreciated despite the distinction.

We appreciate creativity by its practical approach to life.

Zahir is a dedication to this obsession with creativity. From books to ads, movies to websites, ideas to execution – anything that falls in our definition of creativity: we shall post it here.

Be prepared for some exciting times ahead. And it’s our promise to get you obsessed about Zahir !

So fasten your seat belts. It’s going to be a bumpy ride!!!

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