by Malay Shah
on Sep 7th, 2007

Three Reasons to Offer an Online Newsletter

If you want an easy and effective way to keep in touch with your target market, consider offering an online newsletter (ezine). Here are three main reasons to implement this as part of your business building strategies.

1. To continuously build your email list.

Offering an online newsletter is one of the most effective ways to build your email list. You can Offer your visitor a useful e-book or report in exchange for signing up to your newsletter. A good auto responder service will facilitate this easily and reliably. Also, you can talk about your ezine (newsletter) in forums, on message boards, on all your web sites and in your products.

2. To create a place for your list to get to know, like and trust you.

You know by now that in order for someone to invest their time and money with you, they have to feel good about you. They have to feel like they know you, like you and trust you before they will become a client or customer.

A newsletter is a great way to allow that process to happen. And one way to let your subscribers get to know you is by writing about your personal life, as much or as little as you’d like to share.

If you’re in touch with your readers on a regular basis, and you provide them with valuable information, and you let them get to know you a bit, I guarantee that many of them will become clients and customers over time.

3. It’s cheap and easy!

Your newsletter can be created and delivered in a variety of ways. You can write it yourself or hire someone to write it for you. You can provide a 500-word article, or simply one tip. You can create a new issue each time or you can create a certain number of issues consisting of “evergreen” topics.

For frequency of delivery, you can send it once a week or once a month. You can set it up to go out automatically through an autoresponder or you can send it through a broadcast service each time you put it out.

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