KaltameWhoever said health and fitness means all work and no fun!

One of our most recent projects was the designing of a website for Kal-Tame – a newly launched ‘zero calorie sugar substitute’ brand from Hexagon, the leading health and nutrition company.

Defying conventional approach of branding and designing for healthcare products, we have brought in a unique touch of fun, loads of vibrancy and a dose of interesting information to create a striking website for the brand Kal-Tame.

The concept of ‘zero calorie sugar substitute’ has been conveyed in this website through a unique messaging of ‘Freedom from calories’. The visuals portraying how one can stop fearing calories and tame it the healthy way with Kal-Tame. A message that appeals to young and the old alike, making it easier for the brand to communicate across all its target segments.

The USPs of this website are its strong product positioning, easy brand recall and approach of educating customers in a unique and interesting way about how to tame calories.

Looking to go slim the healthy way?! Check out Kal-Tame!

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