on Apr 28th, 2009
Harnessing the Green Power!
In a period of recession, where resources are getting scarcer by the day, there is one industry that remains unaffected and has been steadily growing. And not surprisingly, this industry is based on harnessing one of the most abundant, and perhaps under utilised, natural resources – the wind power generation industry.
To know how we helped an upcoming, fast growing ‘green company’ create a brand name for itself, read on…
The Client story
A part of the prestigious Anil Dhirubhai Ambani Group (ADAG), Global Wind Power is an upcoming name in the wind power generation industry. The company has created a niche for itself in India in a short span of one year as wind turbine manufacturers for diverse sizes and capacities. With one of the best infrastructure set up in the world, and headed by a team of pioneers and experts in the industry, Global Wind Power was now looking to reach for new horizons.
Taking on the challenge
With the company looking out to expand its supplies to International market, what they required urgently was a platform that would present their competitive edge to the world. A brand image building was hence necessary, which could bring to limelight their complete range of solutions, product offerings and capacities, as well as provide required information to its target audience – be it clients, associates or prospective partners. And the challenge was to bring this all together on one visually impactful corporate website. This is where we stepped in.
The Breakthrough
The first step was to conceive the idea for a flash integrated website that focused on the company’s USPs and then designing it keeping the sensibilities of international audience in mind. We did away with the clutter and barrage of information and made it more structured and streamlined. At every stage, we took care to look into the intricacy of the details and drove the brand Global Wind Power through a strong, clear cut message. Thus shaping a corporate online identity that was in tandem with the company’s overall vision.
The result is a powerful website that makes a solid statement without being loud. So be it a client who is looking for a green solution, an oversees prospect who wants to understand more about the company or gather technical information, or a business associate who is interested in joining hands with Global Wind Power, this website offers everything they require, at a glance.
Visit www.gwpl.co.in to explore more.
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