by Vishaal S Shah
on Dec 28th, 2009

Branding a legacy of trust

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Bhutra Group is a leading name in construction and real estate business with over 3 decades of experience. With the change in management into the hands of its second generation, the client wanted a complete brand makeover, switching from its traditional style and approach to something that’s more contemporary and appealing.

Being a strong player in both commercial and residential property and redevelopment, the focus of the company was to position itself as a brand that appeals both to professionals and families and attracts international and domestic investors. A brand that highlights Bhutra group as a legacy of trust.

As a part of this brand building process, we crafted the brand logo, housestyling and brochure for the company. All its marketing collaterals were designed to reflect its strength of dynamism of youth and the wisdom of the old. The Bhutra brand logo was evolved from its inherent qualities of credibility, leadership and steadfastness. A blend of text and element in the logo design gives it a distinct brand identity. The design approach was extended to its housestyling to complement its corporate look and feel.

The brochure has taken a design approach of showcasing the company’s two core values – experience and trust. The visual on the brochure cover is a simple reflection of every individual’s aspiration, something that prospective buyers can easily relate to. The message ‘Shaping your dreams. Building your trust’ sums up the complete brand experience Bhutra Group offers its customers by partnering their needs.

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